Branding isn’t some mystical ‘thing’ set aside for the likes of Nike or Coca Cola. We live in a very visual world and everything your company puts out to the world reflects who you are to your customer, from your identity to social media posts, uniforms to brochures.
It’s frustrating when you’re struggling to communicate your vision and message in a way that truly reflects your business. I can help to make sense of it all and pull it together into a visual language that really talks to your customers.
So, who am I?
I’m Fliss, a Creative with a background in working for medium to large retail and lifestyle brands and non-profits. Having worked for creative agencies for six years and client-side for four, I now aim to de-mystify the visual world for my clients.
What’s the design process?
ANALYSE & UNDERSTAND
Firstly we’ll analyse your customer, your competitors and I’ll give you a good knowledge of current cultural trends which impacts your customers mindset. We’ll have a discussion to understand your business and the people behind it.
THOUGHTS & IDEAS
Armed with a thorough understanding of your business and customer, I’ll work on initial concepts for the project, producing several design ideas to start from.
DEVELOP & REFINE
Together we’ll look at initial concepts, analyse what does and doesn’t work and refine your chosen concept into a solid visual strategy.
This is the phase where your visual content comes alive and any final deliverables are produced.
Squarespace Circle is a program designed to support, inspire, and engage the community of creatives, developers, and designers who use Squarespace to build beautiful websites for themselves and their clients.