When to use a brand strategist, copywriter, designer and marketer and, in what order?
Your brand is a multi-faceted thing. Lots of components come together to create the picture you put out to the world. During your rebranding process, you’ll work with several different people: a brand strategist, designer, copywriter and marketer. But what role do these people actually play in your rebrand? And crucially, what order do you go to them?
Brand Strategist
You’ll work with your brand strategist to find out what really matters to you and your business and how you can effectively translate that through your brand.
Together, you’ll begin creating your brand; your story, mission, vision and values. You’ll then start to think about the creative direction -colours, imagery and other visual assets. Once you’ve put down these important foundations, you can then find the people that align with your brand to help you build it.
Think of your brand strategist as your project manager. You’ll want to work with them throughout the brand process to make sure everything joins up.
Copywriter
You’ve decided what’s important. Now it’s time to find the person who’s going to make it sound like you, and importantly, make it sound great.
It’s a good idea to get your copywriter in sooner rather than later. Establish a clear brand voice and a set of key messages that will last the test of time. Populate your website with content that truly reflects what you’re trying to say to your customers. Decide which social media platforms are going to drive the results you really want.
The last thing you want when you come to the design phase is having to shoehorn your content into brand assets that don't match your tone.
Designer
It’s time to have some fun bringing your vision to life! By this point, you’ll have a much stronger idea of your new brand identity. Working with a designer is your opportunity to develop the ideas you and your brand strategist have put down.
Your brand strategist can help you decide what assets you need and how to implement them across your brand to create consistency.
It’s best to let the content inform the design. You’ll often find it makes for a much more cohesive experience and you won’t have to make design or content sacrifices. You can then provide your designer with a clear framework in the form of your written content. They can then create a website or assets that complement the important information you need to highlight.
Marketer
Your brand is what your audience is hearing and getting from you, your marketing is how you deliver that message. Marketing is the activities and tactics that brands use to get their messaging heard, in order to influence their audience to buy from them.
If you can provide your marketer with a fully formed brand, it makes it a lot easier for them to create a strategy that puts your best foot forward. They can create three dimensional campaigns designed to deliver on the results you want; whether that’s promoting a new service, drawing people to your website or taking your latest social media posts viral.
It’s the last piece of a big puzzle. You’ve put the work in to put down the roots of your brand. Time to run with it!
You know what they say, it takes a village to raise a brand. Okay, they might not say that exactly but it certainly is a team effort. Your brand strategist should have plenty of experienced people they can work with to build the brand you’ve envisioned.
If you’d like to get your journey started, let’s start by having a natter about your brand. Book a virtual brew with me now!