Brand strategist based in Yorkshire

I’m here to help you find your own way in business, and craft a brand that brings you joy and gets you results.

I’ve worked for some pretty large global brands both in agencies and client-side. Many great brands spend a lot of time and money crafting their messaging, beliefs and personalities in order to attract their loyal customers. It’s the stuff that small and independent businesses naturally have: the stories, beliefs, and passion.

I’ve come from a long line of self-employed folk and love the passion and personal stories that go into running every small business. When I started Honest Folk, I quickly realised that I love getting together with great people, talking about their business plans and helping them to make sense of how they’re going to achieve them.

Hi, I’m Fliss.

Connect with me on Linkedin

Why is branding important for a small business?

Hiring a designer is a milestone for a small business. The most important things that’ll grow your business are knowing what you stand for, who your audience is and how you’re going to reach them in your own, unique way. These are the crucial elements of branding but they’re often the hardest things to nail.
Branding’s about human connection. It’s about people, what they believe, how they behave and why they buy. It’s not just your logo and some colours, because let’s face it, they’re not the things that build a real connection with the people you want to attract.
It’s time to get your foundations in place.

SHOW ME WHAT YOU DO

I loved working with Fliss. We really needed help making sense of the best way to move forward with our company that had expanded into many different services, so we worked with Fliss who really helped bring some clarity to our brand and gave support with the development of our new online shop identity. Great service, totally flexible and bespoke service to suit your needs.

Marianne — Audioserv
Fliss is brilliant. She really understood who we are and what we wanted to achieve. The new brand is incredible and we’ve received so many compliments - people are noticing us. She really captured ABL showing our fun, friendly and approachable side while making sure we still come across as professional. We highly recommend working with Fliss!

Alex — ABL Business
Working with Fliss has been a challenging but rewarding experience. She's given me clarity in my business and focus in how I should be marketing myself. Instead of having a jumble of thoughts arguing in my head as to how I should be sharing content, I now have a clear plan of actionable tasks waiting for me to tick through. Instead of feeling unsure I now feel excited to get going!

Leanne — Leanne’s Co.
Fliss's work goes way beyond branding, it helps you figure your identity and what you are there to achieve. Our work together continues to underpin everything that I do, it's translated across my website, in my client communications and of course my social media and the values that we developed together hold me accountable for every decision that I make for my business. I know I wouldn’t be where I am now without Fliss, she pushed and encouraged me to put in the work and I credit her with a lot of the success I have achieved so far.

Jo — Diversity in Recruitment

The great brands are joined up

I can work with you to brings together a collective of all the specialists you need, making sure your brand and marketing are working as one. Whether that’s project managing a rebrand or working 1:1 on setting out your strategy, I’ll help you find the right specialists for your brand at exactly the right time.

So whether it’s great content, on-brand photography, or a marketing plan that really communicates your mission, you can rest easy knowing that it’ll all work together how it’s supposed to.

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