The Blueprint to get focused and grow on your terms

Turn what's in your head into a brand you’re proud to shout about and win the customers you really want to work with. This is the group program designed to give you clarity and help you to shape your brand in a way that’s right for you.

Bring concrete foundations to your creative ideas

Knowing how to bring your ideas to life can be one of the bigger challenges when running your own business. Get to the next level in the way that’s right for you by defining your brand’s Blueprint.

Your Brand Blueprint gives you dedicated time to work on your business while defining the foundations of your brand, all with the support of myself and a group of like-minded business folk being your cheerleaders along the way.

Your Brand Blueprint will help you…

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Be clear and confident about what you do

Know exactly how to say what you do so it’s clear to everyone, and design an offering that connects what you do with what your dream customers want.

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Attract the perfect customer, time after time

Get the tools to shout loud and proud about what you do and refine your message to bring your brand to life and grow on your terms.

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Have more eyes on your business

Bounce ideas around and get an outside viewpoint of your business, with the support of a group of like-minded business folk.

HEAR FROM IRENE

I loved being in a really supportive group and knowing that I’m not alone. There are lots of other people who are going through the same thing and knowing that the struggles you have are very similar to the struggles that other people have is helpful.

I found lots of inspiration being in the group, talking through all these different things and going through the process together. I really enjoyed that.

This is for you if you want to…

Feel focused and clear on the direction you're heading in

Have an offering that really reflects your value and connects with what your audience wants

Get to the next stage of your business (whatever that is) in a way that’s right for you

Reach the customers that really light you up

Be clear about what you do and confident to put yourself out there

Make money doing what you love

When you join Your Brand Blueprint you’ll get…

Know-how
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Group coaching calls: a small group 4 month program

Q&A sessions 

Monthly co-working sessions to get your Blueprint work done

Advice and feedback from me as you craft your brand

Tools
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Tasks to help you define your brand

Templates and guides, including my Brand Blueprint Template, my really useful services design template, and more

Quarterly planning sessions

Support
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Private Heartbeat community to share ideas and support each other

In-app feedback from me between sessions

The option to add in 1:1 sessions alongside your group sessions

CATHERINE’S STORY

I needed to focus on my business and wanted to change a few things. Your Brand Blueprint was perfect for holding me accountable and it was great working with a group of like-minded people who I could bounce ideas off. 

It's a brilliant course and Fliss really knows her stuff! There's modules to really make you dig deep on your business so you can figure everything out before you move forward. I found the bi-weekly coaching sessions invaluable. This was the time to ask questions, and get advice or help from the group if you were struggling with anything - it was great to have that outside perspective because I sometimes get a bit lost in my head!

Catherine – Designer

The plan of action

You

We’ll begin by focusing on you, understanding why you do what you do and breaking down your goals.

Your goals

Your story and why you are in business

Brand values

Your
customers

Then we’ll get to know everything about the people you really want to attract.

Your customer avatars

Ideal customers problems and needs

Your
offer

We’ll set out how to say what you do and why, and design your services around your customers.

Your vision

Your mission

Design your services and products

Your
style

Define your brand personality to make sure everything looks, sounds and feels the same.

Set out your brand’s personality

Your voice

Your visuals

Your
marketing

Learn how to use your Blueprint to promote your brand.

Competitor analysis

Set out your messaging themes

Marketing channels

Your experience

With all the pieces of the puzzle in place, we’ll set out processes that provide a great experience and make your life easier.

Processes that make a great customer experience

I believe that good branding should be accessible to every business.

There's nothing more important than doing business YOUR way. I love to help people cultivate the joy and creativity they have for their business. It feels amazing when you can craft your brand around your ambitions, and grow it in the right way for you.

Small businesses are about people, their passions, and the reasons why they do what they do. The big brands spend a lot of time and money crafting their purpose, values, and messaging to attract raving fans. It’s the stuff that small businesses naturally have. 

I want to give you the tools the big boys use every day. I’m here to help you find your brand's power and thrive, just by being YOU.

The doors to the group are currently closed

Sign up to the waitlist to be the first to hear when I’m opening the doors again.

Got some questions?

  • If you’re ready to level up your business, whatever that means to you, this program is for you. You want to be in control of crafting your own brand and marketing, but need the knowledge and support to get it nailed.

    Maybe you’re feeling confused about which direction to take, or find it hard to stay focused.

    Or you’re finding it hard to say what you do so it’s clear to everyone (including yourself!)

    Or, you’re attracting the wrong people or you want to change your audience.

    Or you’re coming across a bit blah and you’re sick of sounding like everyone else (or are constantly jealous of your peers).

    It doesn’t matter whether you’ve worked on your brand or not in the past, the main thing is you want some accountability, you’re ready to focus and work ON your business as well as in it, and you want to have some really ace people around you who are at a similar stage to you.

  • We’ve got a coaching session every other week for 4 months. There’ll be homework throughout the course and I reckon you’ll need about 2-3 hours each week to work through the tasks. There are also quarterly planning sessions you can join and monthly co-working sessions to come along to and work on your Blueprint.

    You’ll have 12 months access to the group and the tasks, so if you need to revisit anything there is plenty of time to do so.

  • A: All you need is a picture of where you want your business to go. The process of doing your Blueprint helps to bring clarity and focus to how you communicate what you do. They're not business strategy sessions so won't help you form a business idea, but they will help you to mould your idea into a concrete form and then put everything together and promote it.

  • The main focus of the program is to get you clear on your positioning, messaging, your audience, and how you communicate with them. We’ll begin to think about your visuals at the end. If you decide that your visuals need reworking, this may be the next step for you after this program, but if it’s just your visuals you’re looking to work on, this isn’t the group for you.

  • Send me an email or book onto a group chemistry call and we can chat about it!

  • One of the things I absolutely love to do is to break things down into bite-sized pieces and make it easy to digest. You don’t need ANY previous brand ‘stuff’ to join the group. I’ll guide you in crafting it.

    Don’t know how to tell the difference between a brand mission and vision? Or even what on earth that last sentence means and why its important? Don’t worry, I’ve got you covered!

    I’m here to guide you ...even if you’ve never worked on your brand before. And remember, it’s not just me: you’ll have the other members of the group to cheer you along your way.

  • You get access to everything within the program for 12 months, so you can keep up with the rest of the group’s progress, and join all the planning and co-working sessions for the next 12 months. You’ve also got me right there to DM if you need anything.