Be the brand everyone's talking about
Define a Brand Strategy that’s the Master Plan for your business to align your team, attract your people and grow your brand.
Have a brand that looks, and feels, just right
Reach your business goals with a brand strategy that focuses you and your team and underpins everything your business does.
Together, we’ll understand what matters, clearly define your positioning, and get to know your audience inside out so you can share a consistent, focused message and grow in the right way for you.
I’ve previously worked in marketing and knew that having a brand strategy was crucial for supporting the expansion of my business.
I wanted some outside input into the positioning of my business because it’s easy to make assumptions and just say what you think. Fliss gives you an outside perspective and helps you to deep-dive into your customers.
She really helped me to get clear on how I present the business, talk about it and reach my target customers. If you’re ready to move your business to the next step I definitely recommend working with Fliss to define your brand strategy.
Kate — Kate Holden Clinic
This is the plan to take you to the next level
Your Master Plan forms the foundations of all your communications - both internal and external - and focuses everyone in your team.
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Know what matters, and communicate it
Put everything that’s important about your business into a handy little document that sets out exactly what you do, why you do it and who for. Then define how to promote your brand.
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Get your team behind your brand
Bring everyone in the business together behind a common purpose and goal and improve staff retention and engagement by setting out what’s important about your business and what you’re aiming to achieve.
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Attract a bigger audience and more of the right customers
Be more effective with your marketing by understanding where your customers are and how to articulate the value of what you do. Have messaging that’s coherent across all your channels - and your visuals.
The Master Plan is right for you if…
Your brand doesn’t reflect who you really are and you’re at a stage with your business where it needs to in order for you to get to where you want to be
Your team can't articulate what the business does or aren’t always engaged
You need clarity with what you’re saying and focus with your marketing because you’re not really putting your business out there right now
You want to grow or sell and need your brand to reflect this transition and get you ready for this next stage of business
You want to attract more of the right customers and lose the ones that aren't right
What’s in your Brand Strategy?
You
Your goals
Brand Vision
Brand Mission
Brand Values
Brand story
Your framework of offers
Your customers
Who your customers are
What your customers’ problems and needs are
Customer personas
Value proposition
Your customer’s experience with you
Connecting with your customers
Your Brand’s Personality
How to live the brand
Key messages: the key things you want your brand to be known for
Using your marketing channels
Fliss is super easy to work with, friendly, down to earth, and brilliant at what she does!
She has helped us more than once with a re-brand and with launching a brand new business and helping us establish a brand identity. On both occasions, she developed a great brand for our businesses that we are really proud of. She took the time to really get to know the people behind the brand and what is important to us as well as getting to know our business and ideal customers.
We are over the moon with the results and with Fliss’ help we can now easily communicate our brand to our customers.
Pete and Lucy — Wayvie
How it works
3 workshop sessions
In these sessions we’ll cover:
Your business
Your audience
Your marketing
Your strategy
I take everything we’ve been through in our sessions and work it up into your brand strategy document
Rollout
With your strategy complete, you’ll want to implement it across your brand and marketing.
Choose to have me by your side in a series of 1:1 coaching sessions to support you in managing your brand rollout.
An Action Plan
With your strategy developed, we’ll put together an action plan of how you’re going to go about bringing your brand to life
MEET FLISS
I’m Fliss, a Yorkshire-based brand strategist and I’m excited to meet you
I started Honest Folk to help the humans behind independent brands to do business in a way that works for them.
I've worked for some large global brands and seen how they spend a lot of time and money crafting their purpose, values and messaging to attract their loyal customers. It's the stuff that small and independent businesses naturally have: real stories and passion.
Nothing is stopping your business from being the best it can be: you just need to have the tools to be seen and heard. I want all small businesses to create real connections with their customers and we’ll do this by combining both brand strategy and creativity to grow in the way that’s right for you.
Let’s get you to the next level
Book a free virtual brew, and we’ll have a chat at a time that’s good for you about your plans for your brand, and how your Master Plan can fit with that.
Take a look at some case studies
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From designer for hire to a confident, marketable business
Leanne’s Co
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Growing a personality to set the foundations for a bright future
Ickle Bubba
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A blueprint for a new business set up to lead change
Jo, Diversity in Recruitment