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Honest Folk
1:1 brand coaching
Client stories
About
Journal
Book a virtual brew
1:1 brand coaching
Client stories
About
Journal
Book a virtual brew

Inside Honest Brands

client stories
articles
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How a strategic brand refresh helped Celtic Routes triple their sales
Client stories Fliss Lee 02/06/2025 Client stories Fliss Lee 02/06/2025

How a strategic brand refresh helped Celtic Routes triple their sales

Discover how brand strategy and a focused rebrand helped Celtic Routes – a self-drive tourism company – triple their sales in just one year

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How Ickle Bubba used brand strategy to fuel growth and global expansion
Client stories Fliss Lee 11/04/2025 Client stories Fliss Lee 11/04/2025

How Ickle Bubba used brand strategy to fuel growth and global expansion

Discover how brand strategy helped Ickle Bubba double sales, build brand consistency and create a strong identity for global growth. A rebrand case study.

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Eve: My experience of Your Brand Blueprint
Client stories Fliss Lee 02/09/2024 Client stories Fliss Lee 02/09/2024

Eve: My experience of Your Brand Blueprint

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Gina: Hoot copy
Client stories Fliss Lee 27/08/2024 Client stories Fliss Lee 27/08/2024

Gina: Hoot copy

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David: Household Goods and Vintage Supplies
Client stories Fliss Lee 28/07/2024 Client stories Fliss Lee 28/07/2024

David: Household Goods and Vintage Supplies

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Optimo: a brand to reflect the future direction of a growing BCorp
Client stories Fliss Lee 08/05/2024 Client stories Fliss Lee 08/05/2024

Optimo: a brand to reflect the future direction of a growing BCorp

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Taaryn: Multidisciplinary Visual Artist
Client stories Fliss Lee 06/07/2023 Client stories Fliss Lee 06/07/2023

Taaryn: Multidisciplinary Visual Artist

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Leanne’s Co: your Design Partner
Client stories Fliss Lee 23/03/2023 Client stories Fliss Lee 23/03/2023

Leanne’s Co: your Design Partner

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Jo Major: Diversity in Recruitment
Client stories Fliss Lee 26/01/2023 Client stories Fliss Lee 26/01/2023

Jo Major: Diversity in Recruitment

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Keep up to date with what I’m up to on Instagram

When you’re a one-human show, it’s not easy to keep yourself on track, accountable, and make sure your values and beliefs flow through everything you do.

A couple of years ago, in a bid to make my brand values actually mean something to
Gang, hands up if you're feeling a bit stuck after summer? ✋

Here's what helped me 👉 go back to your vision.

This week inside I’m doing a mini challenge in my community with the Blueprinters all around ‘planning what’s next&rsquo
August was a great month. It felt long and slow (in a good way). Lots of time with friends and a bit of work in-between 😂
“My rebrand is off. I’ve just lost two of my biggest clients.”

That’s the email I got from a client last week.

She’s been working towards a rebrand over the last year, and we’d been planning it together in our se
If “work on my brand” has been sitting on your to-do list for months because it feels like too big a job, this is for you.

I’ve put together a Bite-sized Brand Bingo board.

No big reveals. No perfect plan. Just tiny, doable action

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