Carve out a space that’s all yours

Shut out all the “should”s and “expectations” of business. Find a way of working on your brand that you can customise, make your own, and build to fit you.

Branding advice isn’t hard to come by.

But how does it all fit with what you actually want from your business?

Hands up if this is you…

You’ve built a solid business but it doesn’t feel authentic to you, and you want to feel proud of sharing it

You want a clear, aligned brand that reflects where you are now, where you’re going, and your expertise

Your vision, goals, and priorities have changed, but your business just hasn’t caught up yet

You want a brand that makes sense without boxing you in or forcing you to “just pick one thing”

You want to be able to explain what you do without rambling, second-guessing yourself, or feeling messy

You’re ready to bring everything together in one clear story, so people instantly get your value

Let’s pull everything out of your head, and into one clear, cohesive narrative 

My 1:1 coaching sessions give you the space to get everything out of your head, to join the dots between your business, your brand and your goals. Be in full control of positioning your brand and running your business, with the support of a brand strategist that believes in what you do (that’s me).

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Find your groove in your business 

Bridge the gap between knowing what you want to do and actually making it happen. Go from feeling like you're winging it to knowing that you're smashing it – and take what you do to the next level.

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Do your thing with your people

When you’re crystal clear about how to articulate your value, you’ll talk about what you do in a way that's unignorable to the right people. (That means working with the people who bring you joy.)

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Your brand, all in one place 

No more endless brand documents scattered across Google Drive. You'll have your Brand Blueprint document with your voice, offers, audience, and messaging in. It’ll be your go-to guide for staying focused and growing with clarity.

Meet Jo, Founder of Diversity in Recruitment

“Working with Fliss helps you to figure out your identity and what you are there to achieve.”

“Before launching, I really needed to figure out who I was and what I stood for - I had a decent idea, I just wasn’t sure how to articulate it. Coaching with Fliss gave me a blueprint for how I run and talk about my business.

The work we did together continues to underpin everything I do. It’s translated across my website, in my client communications and in my social media. The values I defined hold me accountable for every decision I make for my business. Fliss pushed and encouraged me to put in the work and I credit her with a lot of the success I have achieved so far.”

Here’s how we unbox your brand

In our 90-minute sessions we’ll craft a brand that’s true to you and supports your business growth. The sessions are led by you and what matters most for your business right now. I’ll use my Brand Blueprint as a guide, but we’ll zero in on the parts that are most useful for you. That could include things like:

Declutter your head

We’ll get everything out of your head and get to the heart of your business. We’ll understand what really matters, and see the foundations to build your brand on.

We’ll uncover:

  • Your goals

  • Your vision and mission

Own your story

Defining your brand is all about you and what you stand for. We'll pinpoint how to articulate it simply and coherently.

We explore:

  • Your story

  • Your values

  • Your positioning

Get cosy with your customers

We’ll get to know the customers you love to work with and take a deep dive into their problems, and what makes you so good at solving them.

We’ll define:

  • Your customer avatars

Master your message

This is where things begin to come together. We’ll connect the dots between you and your customers to define how to talk about what you do in a language that they understand.

Here, we define:

  • Your messaging

Services that sell

We'll take your services and work out how to talk about them in a clear, repeatable way that speaks in your customers language. This has the added benefit of making your service simple for to sell!

We'll define:

  • Your service ecosystem

Bring it to life

We’ll create a plan of action and take the first step together. It could be launching a new service, creating new visuals, or mapping out a plan for your marketing.

You can choose to have further coaching sessions and have me be by your side to support you as you use your new brand.

Meet Katie, Founder of GYST Wellbeing

“Fliss helped me clear all the confusion away, and structure my business and services in a way that's going to be hugely helpful moving forward.”

I'd been working on a second business and trying to get my branding right was a nightmare. I didn't know how to show what I did without sounding boring, stuffy or in short snappy sentences. That's when I was recommended to have a chat with Fliss. She’s so incredibly knowledgable, friendly, and just a cool chick. I would HIGHLY recommend her if you're feeling a tad stuck!

Here’s the details (ie: what you get)

This is a collaborative process. I’ll tailor the process to what you want, but I can only do that if you’re ready to meet me halfway.

Six 1:1 coaching sessions

Fortnightly calls where we dig into your business. We’ll look past what you’ve been told you should want from your business, and start clarifying what’s actually important to you.

Support between sessions

You’ll have access to me via email or DM (through my community platform) for check-ins, reflections, and anything that comes up along the way. Because most business brainwaves happen when you’re making a cup of tea.

Tools to keep you moving

Planning templates, worksheets, and my Blueprint brand strategy template to help you take what we talk about and put it into action in a way that doesn’t feel overwhelming.

Homework (in a fun way) and helpful feedback

You’ll get prompts and tasks to work through between sessions and we’ll review, reflect, and tweak together.

Ongoing support if you need it

Want to keep going? You’ll be able to book additional sessions while you bring your brand to life, so that I can keep cheering you on from the sidelines.

Let’s unbox your brand
with six 1:1 brand coaching sessions

pay in full

£1,650

one-time payment

pay in three

£550 x 3

split the cost over 3 months

There aren’t any flashy incentives or ‘pay-in-full’ discounts here. Just choose to pay in whatever way works best for you.

Hey, I’m Fliss

The name “Honest Folk” sort of happened by accident. One day I just said: “I want to help honest folk doing good work”. It just slipped out. But as soon as I said it, I realised there was no better way to describe why I do what I do, or who I do it for. It’s my job to be there right alongside you, helping you kickstart the process of working on your brand (because it’s never truly finished). 

The end result? A message and a position you feel comfortable owning as a brand. We’ll carve out a space that you love to show up in, and where your dream customers can’t help but want to hang out too.

Got a few questions? Maybe I can help…

    • You may be struggling with how to package your expertise into something digestible

    • You might feel like you don’t fit into a ‘traditional’ business box

    • You do too many things to sum up in a single sentence

    • You feel like defining yourself too narrowly will limit you

    • You’re constantly reinventing yourself, but  are struggling to make your messaging consistent

    • Your brand doesn’t reflect your level of expertise

    • Finding the time to focus on big thinking about their business is difficult

    • You don’t want a cookie-cutter elevator pitch that feels inauthentic

    • You need help finding the through-line in your work

  • The sessions are best spaced every 2 weeks. It keeps up the momentum while giving you the time to do your (fun) homework! 

    If you want to kick things up a notch, we can also do the sessions every week, over the course of one and a half months.

  • You need either an established business with a track record of working with clients.

    or

    You need a clear idea of what your business is and who it’s aimed at.

    Don’t worry if you don’t have a super clear strategy yet, the sessions are designed to bring clarity and focus to how you communicate what you do.

    FYI: these aren’t sessions that help you come up with your business idea.

  • No, these are strategic coaching sessions. We can work through what your visuals may look like relating to your brand personality – and part of our work together may involve creating a brief for a designer.

  • No problem at all. We can space your sessions out every month over the course of six months if you want more gentle support. This is best suited to people who are already working with their brand and want more structure and regular guidance to explore new ways to do things.

    If you’re looking to define your brand positioning, three months is better because it keeps up the momentum – and gets you there quicker.

  • Book a 30 minute virtual brew and I’ll help you to get your questions answered.