Meet the person as obsessed with your brand as you are

Building the brand you want. Waking up every day to do the kind of work you love. And earning good money doing it.

These are some of the most exciting parts of running your own business. And when they connect it’s amazing what can happen. But they’re often the parts that end up waiting until you’ve finished that to-do list.

Until now.

Outsourced Head of Brand, brand wing-woman, and your brand’s best pal

Whichever title fits, the job is the same: I’m here to help you do your thing.

With a background in branding both in-house and agency-side, there’s two things I’ve always loved: figuring out how things work. And people. When you put the two together you get a brand that works for the people in the business (that’s you) and the customers it’s here to serve.

Starting nearly 20 years ago as a fresh-faced designer, I've worked for some of the big global brands. I’ve seen how they spend a lot of time, money, and effort working on their brand to attract loyal customers.

So often, “brand” is made out to be something fluffy and hard to understand. But if we look through all the brand BS that’s out there, it’s actually something much more straightforward. It’s about connecting the dots between our vision for our business, our customers' needs, and what we want in life.

And this already exists, you just haven’t made sense of it yet.

The worst review I ever got said I was “one of the most commercial designers ever”.

At the time, I hated it. I wanted to be seen as creative and full of big ideas. ‘Commercial’ felt like the opposite of that. Now, I realise it’s my greatest strength.

Today I use creative and strategic thinking to help people create brands that connect with humans and make commercial sense. And I do it in two ways: helping you define your brand yourself, or slotting into your team to do it for you.

Here’s how we can work on your brand together:

Brand coaching sessions

For freelancers and founders who want to create their brand themselves – but need a guide through the process.

We’ll tease out what you do, and how to talk about it, and build a plan that lets you move forward your way.

tell me more

Brand strategy and creative direction

For businesses that want to take things to the next level. We’ll create a Master Plan that clarifies exactly what this looks like for you and your team (or future team).

Let’s kick things up a notch and help you get known for what really matters to you.

check it out

To me, there’s nothing more important than doing business your way.

I started Honest Folk to do work I love, in a way that works for me. It’s the reason why most of us start our business. But it’s easy to lose that along the way.

There really is no rule book when it comes to running your own business – you get to decide what you do and how you’re going to do it. Your brand is the thing that can make that happen.

But it’s also really important to me that the process itself feels simple, straightforward, and fun. So I’ll help you to build a brand that feels 100% yours, and find a way of running your business that feels true to you.

It’s my job to guide and support you in defining – or redefining – your brand, and all of the stickiness and excitement that comes with it, to help you carve out even more space in your industry and beyond.

This is what you can expect when you work with me:

Creativity isn’t just for designers. It comes in all shapes and sizes. Whether they’re in a small, independent business, or a growing start-up, I’m here to support and celebrate the creative thinkers that refuse to be boxed in.
When a brand has solid, well-thought out foundations, taking every next step just gets easier and easier. You’ll see growth that reinforces and strengthens what makes you unique, rather than diluting it into a palatable version that fits into the latest trend.
All businesses should be able to access brand know-how, regardless of their size. Honest Folk exists to bring the right brand support to everyone that needs it.
Working on your brand is never “finished”. You know how I know that? Because I’m still working on mine. When we work together, it’s a collaboration. I’m right alongside you helping you figure it out as you go, not prescribing a process for you to fit into.
It’s my aim to show you a way of doing things that feels fun, easy, and flexible. That way, you’ll use it every day, and know how to evolve it when you need to.
I don’t work with businesses that are driven solely by making a profit, but I do want you to earn the kind of money that lets you really live your life. Creativity shouldn’t come at the cost of commerciality, so you can make a difference and grow your business with pride.
This is a fluff-free zone. I’m here to help you build solid foundations that you can use to grow your business when, and how you want to. That’s why this approach is completely tailored to you and what you need, we never do anything just “because that’s what you do”.
Branding is about connecting with the right people. Whether that’s helping you to articulate the value of what you do in your way, or bringing the right people and ideas together to make it happen, I’ll help you make sense of how everything fits together.

What my clients are saying…

I had a massive to-do list, was struggling to set aside time to work ON my business, and just didn't know where to start. Fliss helped me get a lot of stuff out of my head and in some kind of order.
She helped me get clearer on who my ideal customers are, how I am helping them, and what's important to me about the way I approach my work and how I help my clients.
— Anna, Doorway Studio
Fliss encouraged and supported me which gave me confidence. After the first few sessions I really saw my brand starting to evolve and take shape.

The best way to describe working with Fliss is that she challenges you with kindness. She is super organised, which was so helpful when I felt disorganised with my ideas. I refer back to all the work we did together and this is helping me keep on track. I have learnt to be both consistent and coherent.
— Vardeep, The Coaching Corner
Fliss really helped me to think through my offer to clients and how I best communicate the value. Before our session I was focused on the 'how' and Fliss asked just the right questions at the right time to encourage me to think about the 'why' on a deeper level.
— Sophie, The Creative Incubator
After just one session with Fliss I felt so much clearer about where my offers sit and who I am targeting with each one. Sometimes when we’re too close to our own business we just can’t see where to focus, but Fliss helped to get everything out of my head (and my website!) and organise it in a way that makes sense to my clients.
I made changes straight after the session which have helped me to have clarity on how to structure my website in a way that best shows my business services.
— Hannah, Hi Communications

After we’ve finished working together, there’s only going to be one person more excited for your next era than you – and that’s me!

let’s have a virtual brew

Want to hear more from me?

Check me out on these podcasts

listen on Spotify

Meet the person as obsessed with your brand as you are

Outsourced Head of Brand, brand wing-woman, and your brand’s best pal