Be the brand everyone's
talking about
Tap into the impact your business is truly capable of with a brand strategy and identity that helps you know who you're talking to, what to say to them, and how to promote your business.
Brands I've worked with
Let’s kick things up a notch
Reach the business goals you're aiming for with a brand that shows people why you're the only choice, attracts the right opportunities, and gives you the clarity to grow in a way that's right for you and your business.
Nailing your brand means…
Standing out, being recognised and becoming known (and loved)
Attract a bigger audience and more of the right customers and opportunities by knowing what you stand for, and owning it.
Getting your team behind the brand you’ve built
No more spinning plates. No chasing empty metrics. Just nailing what you do, consistently – and everyone singing from the same (brand) hymn sheet.
Preparing for growth with a brand that looks, and feels, just right
Get growth that strengthens what makes you unique, rather than diluting it, with a consistent, focused message. And an identity that backs it up.
Fliss helped us to understand what we stand for as a brand, why we operate in the way we do, and what motivates us. Our brand didn’t represent the quality of our product or the values of our organisation, and was rather cliche and significantly unsophisticated compared to the luxury market we operate in.
Fliss brought big company experience but focuses on helping small companies like us to use their brand to thrive. She got what we were trying to do straight away and has been a real partner - like a part of our team. She’s held our hand, demystified "branding", and helped us focus on what we needed to do at each stage rather than getting hung up on building something big and perfect which could cause stumbling blocks.
The external change is enormous - seeing the brand come to life has been incredible and it’s been the platform for our next stage of growth as we mature from a very small husband and wife team to a small and successful company. On top of that, over the year of working together we've tripled sales and aim to triple again next year.
Graham, Celtic Routes
The Brand Masterplan is for your business if you…
have plans to grow or sell and know your current brand isn’t doing its job
are planning on bringing a team on board, or have a team who aren’t on the same page
are doing great things but your message and visuals just don’t reflect that
are missing opportunities or aren’t putting yourself forward for them
find marketing a challenge and have no clear plan or direction
Feel the ease of leading with strategy, not guesswork.
Your Masterplan is a document to guide you, and bring everyone in your team together behind a common purpose and goal - so you can nail what you do again and again.
Together, we'll understand what truly matters, clearly define positioning you can own, and get to know your audience inside out.
We'll turn it into an action plan that helps you and your team focus on what matters most, and an identity that supports your message.
What’s in your Masterplan?
✱
All about you
Your goals
Your brand vision, mission, and values
How to tell your brand story
Your framework of offers/ how you do what you do
✱
Who your customers are
Customer avatars, including what their and needs are
Value proposition
How customers should experience your brand
✱
Connecting with your customers
Your Brand’s Personality
Brand behaviours
Key messages: what you want your brand to be known for
Using marketing channels
How it works
I aim to deliver your brand strategy within one month, as long as we stick to the timeline agreed at kick-off.
We'll work together through a clear, structured process with workshops, research, and review points along the way. You'll always know what's happening next, what's expected of you, and when you can expect to receive each part of the strategy.
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3 workshop sessions uncovering:
You - what you want to be known for
Your ideal client profile - who you’re speaking to
Your marketing - how and where to promote your business
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I take everything we've been through in our sessions and work it up into a brand strategy document
It’ll act as your guide for decisions within your business and be the main port of call for everybody in your team to work from
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With your defined, we'll put together an action plan of how you're going to go about bringing your brand to life.
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With your strategy complete, you'll want to implement it across your brand and marketing.
Choose to have me by your side in a series of 1:1 coaching sessions to help you manage your brand rollout.
Or, I can embed as part of your team to help you establish your brand.
Our brand’s come on leaps and bounds not only aesthetically but strategically. We didn’t have enough of an identity to fully communicate who we were to our customer. We needed to support the growth of the business, not only in the UK but also globally.
This work is starting to reap rewards. We’re seeing consistency across all of our channels, and it’s starting to filter into our products too. We’ve doubled sales on certain products in fallow months, and customers’ are now buying our brand without the need for a promotion. This is a direct reflection of the power of our creative campaign execution and clear brand messaging that originated from the rebranding exercise.”
We’re also translating our values through our internal culture. We don’t just see our brand as a commercial aid, we see it as an opportunity to be a positive force in society.
Emma, Ickle Bubba
Read some client stories
I’m Fliss, your brand wing-woman
I believe that building the brand you want, waking up every day to do exactly the kind of work you love, and earning good money doing it should be fun. And, that with the right plan in place, you should always know what your next move is.
I’ve worked with heaps of founders and freelancers since I set up Honest Folk in 2018. And before that I spent years both in-house and agency-side. Working closely with so many different brands made me realise there really is no “right” way of doing business. You just need to find what’s right for you. And that’s what I do here; combine gentle accountability with my brand experience to help you join the dots of what you do into something that feels 100% yours.
Let's get your brand working for you
Let's have a virtual brew and chat about your business, where you're heading, and whether brand strategy is the right next step. I'll answer any questions, talk you through the process, and if it feels like a good fit, we can take it from there.