Unbox your brand
Shut out all the “should”s and “expectations” of business. Let's pull everything out of your head into one clear, cohesive brand strategy.
Find a way of working on your brand that you can customise, make your own, and build to fit you - so you can get back to enjoying your work (and making good money doing it)
Branding advice isn’t hard to come by. But how does it all fit with what you actually want from your business?
Hands up if you’ve ever said…
“I don’t know how to talk about what I do without rambling.”
“I want to be proud of my business”
“I don’t know where to start.”
“I don’t
know how to market my business.”
“My business has evolved, but you can’t tell from the outside.”
“I want what I do
to make sense to others.”
“I’ve got so much in my head.”
“I need some focus.”
Carve out a space that’s entirely yours
My 1:1 coaching sessions give you the space to get everything out of your head and turn your raw ideas into a clear, confident brand direction. You’ll be in total control of your business, with me in your corner as your Head of Brand.
Together, we’ll make sure your brand stays true to who you are while building something people genuinely want to buy.
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Find your groove in your business
Bridge the gap between knowing what you want to do and actually making it happen. Go from feeling like you're winging it to knowing that you're smashing it – and take what you do to the next level.
🥳
Do your thing with your people
When you’re crystal clear about how to articulate your value, you’ll talk about what you do in a way that's unignorable to the right people. (That means working with the people who bring you joy.)
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Your brand, all in one place
Say goodbye to scattered files across Google Drive. We’ll capture your voice, offers, audience, and messaging inside your customised Brand Blueprint: your go-to guide for staying focused, writing copy, and growing with clarity.
Meet Jo, Founder of Diversity in Recruitment
“Working with Fliss helps you to figure out your identity and what you are there to achieve.”
“Before launching, I really needed to figure out who I was and what I stood for - I had a decent idea, I just wasn’t sure how to articulate it. Coaching with Fliss gave me a blueprint for how I run and talk about my business.
The work we did together continues to underpin everything I do. It’s translated across my website, in my client communications and in my social media. The values I defined hold me accountable for every decision I make for my business. Fliss pushed and encouraged me to put in the work and I credit her with a lot of the success I have achieved so far.”
Here’s how we unbox your brand
In our 90-minute sessions we’ll craft a brand that’s true to you and supports your business growth.
The sessions are led by you and what matters most for your business right now. I’ll use my Brand Blueprint structure as a guide, but we’ll zero in on the parts that are most useful for you. That could include things like:
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We’ll unbox:
Overthinking, changing priorities, and a jumble of ideas.
The outcome:
Getting to the heart of what really matters so we can set solid foundations for your vision, mission, and business goals.
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We’ll unbox:
Feeling like you don't stand out or struggling to explain your true value.
The outcome:
Pinpointing your unique story, values, and positioning so you can articulate what you do simply and coherently.
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We’ll unbox:
Trying to speak to everyone and guessing what your market wants to hear.
The outcome:
Defining the exact customers you love to work with, deep-diving into their problems, and showing why you're the perfect fit to solve them.
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We’ll unbox:
Knowing what you want to say, but struggling to articulate it simply without sounding boring, stuffy, or rambling.
The outcome:
We’ll connect the dots between you and your customers to define how to talk about what you do in a language that they understand - making your marketing feel much more straightforward.
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We’ll unbox:
Complex, hard-to-explain offers or feeling like you do "too many things."
The outcome:
Structuring a simple service ecosystem that speaks in your customers language, straightforward for them to buy, and has the added benefit of making your services simple to sell.
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We’ll unbox:
The overwhelm of "what do I actually do next?"
The outcome:
A practical plan of action to take your next steps with confidence - whether that’s launching a new service, creating new visuals, or mapping out a plan for your marketing. We’ll take the first step together.
Meet Katie, Founder of GYST Wellbeing
“Fliss helped me clear all the confusion away, and structure my business and services in a way that's going to be hugely helpful moving forward.”
I'd been working on a second business and trying to get my branding right was a nightmare. I didn't know how to show what I did without sounding boring, stuffy or in short snappy sentences. That's when I was recommended to have a chat with Fliss. She’s so incredibly knowledgable, friendly, and just a cool chick. I would HIGHLY recommend her if you're feeling a tad stuck!
Here’s the details (ie: what you get)
This is a collaborative process. I’ll tailor the process to what you want, but I can only do that if you’re ready to meet me halfway.
Your Investment: £1,650 paid in full, or 3 monthly installments of £550.
Six 1:1 coaching sessions
Fortnightly calls where we dig into your business. We’ll look past what you’ve been told you should want from your business, and start clarifying what’s actually important to you.
Support between sessions
You’ll have access to me via email or DM (through my community platform) for check-ins, reflections, and anything that comes up along the way. Because most business brainwaves happen when you’re making a cup of tea.
Tools to keep you moving
Planning templates, worksheets, and my Blueprint brand strategy template to help you take what we talk about and put it into action in a way that doesn’t feel overwhelming.
Homework (in a fun way) and helpful feedback
You’ll get prompts and tasks to work through between sessions and we’ll review, reflect, and tweak together.
Ongoing support if you need it
Want to keep going? You’ll be able to book additional sessions while you bring your brand to life, so that I can keep cheering you on from the sidelines.
Ready to unbox your brand?
Let’s get everything out of your head and into a clear, confident strategy that actually feels like you.
Pay in full: £1,650
or 3 monthly payments of £550
(Includes six 90-minute 1:1 sessions, between-call support, worksheets, and your finished Brand Blueprint)
What does it look like when you start doing things your way?
I’m Fliss, your brand wing-woman
I believe that building the brand you want, waking up every day to do exactly the kind of work you love, and earning good money doing it should be fun. And, that with the right plan in place, you should always know what your next move is.
I’ve worked with heaps of founders and freelancers since I set up Honest Folk in 2018. And before that I spent years both in-house and agency-side. Working closely with so many different brands made me realise there really is no “right” way of doing business. You just need to find what’s right for you. And that’s what I do here; combine gentle accountability with my brand experience to help you join the dots of what you do into something that feels 100% yours.
Got a few questions? Maybe I can help…
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Unbox Your Brand is my 1:1 strategic brand coaching service for established business owners. Over six 90-minute sessions, we pull everything out of your head, untangle your ideas, and turn them into a clear narrative. Think of me as your outsourced Head of Brand - here to help you keep things authentic to who you are while making sure your business makes complete commercial sense.
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This is for founders and freelancers who have built a solid business, but feel their current brand no longer reflects their level of expertise. It’s ideal if you do too many things to sum up in a single sentence, struggle to explain what you do without rambling, or need to realign your brand so you can scale up, get investment, or prepare for an eventual exit.
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Unbox Your Brand isn't for people who are still trying to figure out what their business idea actually is. I do work with ambitious startups, but you need to know what you’re offering and have an idea of who you’re serving. Our focus is on articulating your strategy, positioning, and messaging - not building your business model from scratch or designing your logo.
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You’ll walk away with your complete brand strategy document. You won’t have endless brand documents scattered across Google Drive. This single, go-to guide holds your voice, messaging, audience profiles, and service structure so you can stay focused, write website copy easily, and grow with total clarity.
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The total investment for the six-session package is £1,650 when paid in full, or 3 monthly payments of £550. That includes your six 90-minute sessions, access to me via email or DM between calls for check-ins, practical worksheets, and your finished Brand Blueprint document.
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They are best spaced every two weeks over three months. It keeps up momentum while giving you plenty of time to do your homework and let ideas settle. If you want to move faster, we can do them weekly over six weeks, or space them out monthly if you prefer a gentler pace.
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A graphic designer focuses on how your business looks, while a brand strategist focuses on what you say, who you’re talking to, and how you position your value. If you’re struggling with website copy, feel like you’re rambling on sales calls, or keep changing your offers, you need brand strategy first. Working on your strategy gives you the exact blueprint and creative brief to make sure any visual design work actually drives business growth.
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Your business strategy defines what you sell, your financial targets, and your operational model. Your brand strategy translates that into how the outside world sees you - defining your positioning, target audience, core messaging, and customer experience. Brand strategy makes your business strategy commercially viable by making sure the right people understand your value and want to buy from you.
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No, these are strategic coaching sessions focused on your messaging, positioning, and narrative. However, our work together gives you the exact blueprint and creative brief you need to hand directly to a designer or developer so your visual identity matches your business strategy perfectly.
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You don't need to spend hours preparing or pulling together polished presentations. All you need is an open mind, a clear business proposition, and a willingness to get your ideas out of your head. Before our first session, I’ll give you some homework to get the ideas flowing and get you thinking about your business, so we can dive straight into your brand strategy from day one.