Let’s unbox your brand
Shut out all the “should”s and “expectations” of business. Find a way of working on your brand with 1:1 coaching sessions that enable you to build your brand to fit you.
Branding advice isn’t hard to come by. But how does it all fit with what you actually want from your business?
Hands up if you’ve ever said…
“I’ve got so much in my head.”
“I don’t know where to start.”
“Whenever I try to explain what I do, it comes out as a jumbled mess.”
“I don’t know how to talk about what I do without rambling.”
“I don’t know how to promote my business.”
“I need some focus.”
“I want to be proud of my business.”
Be known for what you do, without forcing yourself into a box
You don’t have to mould yourself into a framework or ‘just do one thing’ for people to notice you. You can build a brand that attracts more of the right customers and opportunities - and one that’s true to you.
Be in full control of defining, developing and promoting your brand with 1:1 coaching sessions, and have me in your corner as your brand wing-woman.
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Do your thing with your people
Get clear on what you actually want from your business and the type of work you want to do, and make it easier than ever to talk about what you do to the right people.
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Carve out a space that’s entirely yours
When you’re crystal clear about how to articulate your value, you’ll talk about what you do in a way that's unignorable to the right people. (That means working with the people who bring you joy.)
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Create a Blueprint for your business
Say goodbye to scattered notes and Google Drive files. We’ll capture your voice, offers, audience, and messaging inside your Brand Blueprint - which will become your go-to guide for staying focused, and growing with total clarity.
Meet Jo, Founder of Diversity in Recruitment
“Working with Fliss helps you to figure out your identity and what you are there to achieve.”
“Before launching, I really needed to figure out who I was and what I stood for - I had a decent idea, I just wasn’t sure how to articulate it. Coaching with Fliss gave me a blueprint for how I run and talk about my business.
The work we did together continues to underpin everything I do. It’s translated across my website, in my client communications and in my social media. The values I defined hold me accountable for every decision I make for my business. Fliss pushed and encouraged me to put in the work and I credit her with a lot of the success I have achieved so far.”
Develop your brand your own way
These coaching sessions give you the space to get everything out of your head, tease out what you do and what it’s all for, and build a plan that lets you move forward your way.
Our 90-minute sessions are led by you and what matters most for your business. We’ll turn your messy thoughts into a clear, confident brand, making sure it stays true to who you are while building something people genuinely want to buy.
What we’ll work through:
Meet Rich, Designer and Sign Painter at Rich C Studio
“Fliss had this brilliant knack for letting me ramble my way to the point and then gently holding up the thread so I could see it clearly.”
“When I first started out, I was a jack of all trades: graphic designer, sign painter, web designer. I had no clear direction and was overthinking every decision. Fliss helped me drag all the good stuff out of my head and onto paper. She helped me get clear on who I wanted to work with and shape my services.
I now see Rich C Studio for what it is: a fully fledged business with structure, systems and a clear direction. I now use my Brand Blueprint to guide me and keep me focused on the bigger picture. I’m attracting the kinds of clients I want to work with and have a balance between craft, creativity and variety. It feels more like me. More importantly, I finally feel like a business.”
What unboxing your brand will do for you
These sessions break defining your proposition and messaging down into the bits you really need, and we’ll work on them in a way that is relevant for you.
When we’re done, you’ll:
Spend more time on the things that feel right for you and your business, and know exactly what to focus on next
Have a Blueprint for your business to help you write copy, come up with content ideas, and use your brand to guide your decisions
Be confident in your value, how everything you do fits together, and reuse the tools again and again for the lifetime of your business
Become known for the work you love to do, and know exactly how to attract more of the right customers and opportunities
The details (ie: what you get)
£1,650 paid in full, or 3 monthly installments of £550
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Fortnightly calls where we define your brand together. We’ll look past what you’ve been told you should want from your business, and set out what’s actually important to you.
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You’ll have access to me via email or DM for check-ins, reflections, and anything that comes up along the way. Because most brainwaves happen after our sessions when you’re in the bath or making a cup of tea.
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Planning templates, worksheets, and my Blueprint brand strategy template to help you take what we talk about and put it into action in a way that doesn’t feel overwhelming.
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You’ll get prompts and tasks to work through between sessions and we’ll review, reflect, and tweak together.
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Want to keep going? You’ll be able to book additional sessions while you bring your brand to life, so that I can keep cheering you on from the sidelines.
Ready to unbox your brand?
Book a virtual brew and we’ll have a chat about your current challenges and see if we're a good fit.
What does it look like when you unbox your brand?
I’m Fliss, your brand wing-woman
I believe that building the brand you want, waking up every day to do the kind of work you love, and earning good money doing, it should be fun. And, that with the right plan in place, you’ll always know what your next move is.
I’ve worked with heaps of founders and freelancers since I set up Honest Folk in 2018. And before that I spent years both in-house and agency-side. Working closely with so many different brands made me realise there really is no “right” way of doing business. You just need to find what’s right for you. And that’s what I do here; combine gentle accountability with my brand knowledge to help you connect the dots of what you do into something that feels 100% yours, and turns the value your customers experience into a brand everyone can see.
Got a few questions? Maybe I can help…
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Unbox Your Brand is my 1:1 strategic brand coaching service for established business owners. Over six 90-minute sessions, we pull everything out of your head, untangle your ideas, and turn them into a clear narrative. Think of me as your outsourced Head of Brand - here to help you keep things authentic to who you are while making sure your business makes complete commercial sense.
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This is for founders and freelancers who have built a solid business, but feel their current brand no longer reflects their level of expertise. It’s ideal if you do too many things to sum up in a single sentence, struggle to explain what you do without rambling, or need to realign your brand so you can scale up, get investment, or prepare for an eventual exit.
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Unbox Your Brand isn't for people who are still trying to figure out what their business idea actually is. I do work with ambitious startups, but you need to know what you’re offering and have an idea of who you’re serving. Our focus is on articulating your strategy, positioning, and messaging - not building your business model from scratch or designing your logo.
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You’ll walk away with your complete brand strategy document. You won’t have endless brand documents scattered across Google Drive. This single, go-to guide holds your voice, messaging, audience profiles, and service structure so you can stay focused, write website copy easily, and grow with total clarity.
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The total investment for the six-session package is £1,650 when paid in full, or 3 monthly payments of £550. That includes your six 90-minute sessions, access to me via email or DM between calls for check-ins, practical worksheets, and your finished Brand Blueprint document.
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They are best spaced every two weeks over three months. It keeps up momentum while giving you plenty of time to do your homework and let ideas settle. If you want to move faster, we can do them weekly over six weeks, or space them out monthly if you prefer a gentler pace.
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A graphic designer focuses on how your business looks, while a brand strategist focuses on what you say, who you’re talking to, and how you position your value. If you’re struggling with website copy, feel like you’re rambling on sales calls, or keep changing your offers, you need brand strategy first. Working on your strategy gives you the exact blueprint and creative brief to make sure any visual design work actually drives business growth.
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Your business strategy defines what you sell, your financial targets, and your operational model. Your brand strategy translates that into how the outside world sees you - defining your positioning, target audience, core messaging, and customer experience. Brand strategy makes your business strategy commercially viable by making sure the right people understand your value and want to buy from you.
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No, these are strategic coaching sessions focused on your messaging, positioning, and narrative. However, our work together gives you the exact blueprint and creative brief you need to hand directly to a designer or developer so your visual identity matches your business strategy perfectly.
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You don't need to spend hours preparing or pulling together polished presentations. All you need is an open mind, a clear business proposition, and a willingness to get your ideas out of your head. Before our first session, I’ll give you some homework to get the ideas flowing and get you thinking about your business, so we can dive straight into your brand strategy from day one.