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Honest Folk
Brand power hour
1:1 brand coaching
Podcast
Client stories
About
Journal
Book a virtual brew
Honest Folk
Brand power hour
1:1 brand coaching
Podcast
Client stories
About
Journal
Book a virtual brew
Folder: Brand Coaching
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Brand power hour
1:1 brand coaching
Podcast
Client stories
About
Journal
Book a virtual brew

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A (mostly) regular email full of tips on branding for small businesses, my thoughts on running a business, and a few honest truths.

What’s been going on in my little corner of the internet

It’s not really about the tools.

A lot of the conversation around Canva and AI is missing the point.

It’s about how clear you are about the value your work brings to others.

Because when that feels vague, everything starts to feel like
Hands up who avoids looking at their finances? ✋

I’ve seen many folk avoid it - not because it isn’t important. It’s usually because it feels uncomfortable, confusing, or like it might confirm the worst case scenario.

It’s e
Something I see a lot with creative businesses is this strange stage where everything looks like it’s working… but it still feels heavier than it should.

The work is good, customers are coming in. On paper things are going well.

But th
I’m not actually anti niching.

But I do think the advice often gets misunderstood in creative businesses.

A lot of the time, “find your niche” gets translated into picking one industry, one audience, or one service and sticking to

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