Well. Hello, you.

You bring a lot to the table. So let’s make sure people see it.

Brand strategy and coaching for freelancers and founders who want to develop their brand their way, show what makes them so great, and attract more of the right customers and opportunities.

Do your thing

You know how good you are, so why does it feel so hard to talk about what you do? 

I believe that the best people to define a brand are the ones within it. Because branding isn’t about making a story up or following a certain way of doing things. 

Your brand is already there. We just need to get to the heart of it and turn what’s great about what you do into a brand that feels like yours and connects with the right people.

Where do you want to start?

Podcast

If you’re figuring things out, questioning the way you’ve always done them, or want to hear how other people are doing things differently…


listen to Do your Thing

Brand coaching

If you want to define your brand and messaging for yourself and don’t want to fit into a box, but need a guide through the process….


Unbox your brand

A brand power hour

If there’s a part of your brand or marketing that’s been tying you in knots, and you’re ready to tick it off your to-do list….



Pick my brain in a power hour

  • Fliss is great at listening to what you're saying, untangling everything and connecting the dots. She always comes prepared, does her research and the doc I received after was well put together and thoroughly explained. I came away from that session buzzing with loads of ideas. I also really like how personable she is, we can have a bit of a catch up and a chat about business things before getting into the work!

    When you're a solo business owner, it's so hard doing everything on your own. This is why I'm forever recommending Fliss to people in my network

    — Taaryn

  • Fliss was able to listen to everything I had on my mind and summarise it perfectly, then create a very clear set of to-dos for me to start to bring my brand to life. She provides really practical advice on how to balance brand work with day-to-day delivery, as well as what tools can help with both.

    If you're a business owner, who could do with an expert ear who helps you create a brand to get you where you want to be, then get in touch with Fliss!

    — Tom

  • Fliss helped me get really clear on what I wanted to achieve and how to reflect that in the branding and positioning of my business. She’s a fantastic coach — insightful, creative, and encouraging — with that rare ability to ask the right questions that bring real clarity.

    I’d highly recommend Fliss to anyone starting out on their own or repositioning their business. She’s inspiring, genuinely supportive throughout the process, and a wonderful human who, much like her brand suggests, is both grounded and honest.

    — Katie

  • Fliss was a huge help in shaping the re-launch of my brand and refining my offerings for my new website. She provided invaluable guidance, helping me organise my services in a way that makes sense for my audience. I highly recommend Fliss to anyone looking for a brand expert and business support.

    — Sharon

Say hello to your Head of Brand. Your brand wing-woman. And your brand’s best pal.

With a background in branding both in-house and agency-side, there’s two things I’ve always loved: figuring out how things work. And people. When you put the two together you get a brand that works for the people in the business (that’s you) and the customers it’s here to serve.

I’ve worked with heaps of founders and freelancers since I set up Honest Folk in 2018. Working closely with so many different brands has shown me that there really is no ‘right’ way of doing business. You just need to find what’s right for you.

Meet your brand wing-woman

I’m the person who’ll be your eyes and ears when it comes to how the world sees, understands, and experiences your business.

As your Outsourced Head of Brand, the areas we can tackle together are:

let's have a virtual brew

  • We’ll define your brand’s market position, get to know your customers and look at how that all fits into your product or service proposition. 

    Then we’ll create your blueprint: your plan for how to carve out - and maintain - that space.

  • You won’t have slick visuals that don’t support your message. 

    We’ll craft a voice that reflects your personality, and visuals that support your message and speak to the right people. And I can help you make sure that every touchpoint looks and sounds like the same company.

  • The great thing about getting clear on who your audience is and what you want to be known for is that it shows you the right marketing channels for your business. 

    We’ll get clear on where to focus your efforts to grow your market share with your goals in mind.

  • Whether it’s a yearly brand review, or something a bit more regular, I’ll be your brand guardian to make sure it stays distinctive, maintains consistency and reflects your positioning. Your brand exists to build trust – I can help you protect your reputation and integrity.

What does it look like when you start doing things your way? 

  • From designer for hire to clear, confident business owner

    Leanne’s Co

    Find out more about Leanne

  • Leading the charge for change. A blueprint for a new business.

    Jo, Diversity in Recruitment

    Learn about Jo

  • Freelancer? Nah. Now she’s a one-woman creative studio.

    Taaryn Brench

    Meet Taaryn