Talk about what you do in a way that’s unignorable to the right people

Let’s use your brand to tell the world why you’re so good at what you do and explain what makes you worth choosing.

Branding isn’t just about pretty logos: it’s a decision-making tool.

Defining your brand isn't just how you look. It’s about putting solid foundations in place for your entire business, so you know where to focus, and carve out a solid space in your market. All in a way that’s right for you.

Here’s how we can work together:

Unbox your brand with 1:1 brand coaching sessions

For freelancers and founders who want to create their brand themselves – but need a guide through the process. 

We’ll tease out what you do, and how to talk about it, and build a plan that lets you move forward your way.

tell me more

Get your Masterplan with a done-for-you brand strategy

For businesses that want to take things to the next level. We’ll create a Master Plan that clarifies exactly what this looks like for you and your team (or future team).

Let’s kick things up a notch and help you get known for what really matters to you.

check it out

Tick that job off your to-do list with a brand power hour

Pick my brain in a power hour dedicated to the part of your brand that’s been tying you in knots. 

We’ll pinpoint what you need to do and map out the steps to get you there – and have a check in to keep you accountable.

book in your hour

Book a virtual brew to chat about working together

Listen to my podcast, do your thing

Subscribe to get a regular note from me

  • Fliss is great at listening to what you're saying, untangling everything and connecting the dots. She always comes prepared, does her research and the doc I received after was well put together and thoroughly explained. I came away from that session buzzing with loads of ideas. I also really like how personable she is, we can have a bit of a catch up and a chat about business things before getting into the work!

    When you're a solo business owner, it's so hard doing everything on your own. This is why I'm forever recommending Fliss to people in my network

    — Taaryn

  • Fliss was able to listen to everything I had on my mind and summarise it perfectly, then create a very clear set of to-dos for me to start to bring my brand to life. She provides really practical advice on how to balance brand work with day-to-day delivery, as well as what tools can help with both.

    If you're a business owner, who could do with an expert ear who helps you create a brand to get you where you want to be, then get in touch with Fliss!

    — Tom

  • Fliss helped me get really clear on what I wanted to achieve and how to reflect that in the branding and positioning of my business. She’s a fantastic coach — insightful, creative, and encouraging — with that rare ability to ask the right questions that bring real clarity.

    I’d highly recommend Fliss to anyone starting out on their own or repositioning their business. She’s inspiring, genuinely supportive throughout the process, and a wonderful human who, much like her brand suggests, is both grounded and honest.

    — Katie

  • Fliss was a huge help in shaping the re-launch of my brand and refining my offerings for my new website. She provided invaluable guidance, helping me organise my services in a way that makes sense for my audience. I highly recommend Fliss to anyone looking for a brand expert and business support.

    — Sharon

Say hello to your Head of Brand. Your brand wing-woman. And your brand’s best pal.

With a background in branding both in-house and agency-side, there’s two things I’ve always loved: figuring out how things work. And people. When you put the two together you get a brand that works for the people in the business (that’s you) and the customers it’s here to serve.

I’ve worked with heaps of founders and freelancers since I set up Honest Folk in 2018. Working closely with so many different brands has shown me that there really is no ‘right’ way of doing business. You just need to find what’s right for you.

Meet your brand wing-woman

I’m the person who’ll be your eyes and ears when it comes to how the world sees, understands, and experiences your business.

As your Outsourced Head of Brand, the areas we can tackle together are:

let's have a virtual brew

  • We’ll define your brand’s market position, get to know your customers and look at how that all fits into your product or service proposition. 

    Then we’ll create your blueprint: your plan for how to carve out - and maintain - that space.

  • You won’t have slick visuals that don’t support your message. 

    We’ll craft a voice that reflects your personality, and visuals that support your message and speak to the right people. And I can help you make sure that every touchpoint looks and sounds like the same company.

  • The great thing about getting clear on who your audience is and what you want to be known for is that it shows you the right marketing channels for your business. 

    We’ll get clear on where to focus your efforts to grow your market share with your goals in mind.

  • Whether it’s a yearly brand review, or something a bit more regular, I’ll be your brand guardian to make sure it stays distinctive, maintains consistency and reflects your positioning. Your brand exists to build trust – I can help you protect your reputation and integrity.

What does it look like when you start doing things your way? 

  • From designer for hire to clear, confident business owner

    Leanne’s Co

    Find out more about Leanne

  • Leading the charge for change. A blueprint for a new business.

    Jo, Diversity in Recruitment

    Learn about Jo

  • Freelancer? Nah. Now she’s a one-woman creative studio.

    Taaryn Brench

    Meet Taaryn