Let’s make you the brand that everybody’s talking about
I'm on a mission to help creatives, founders, and growing teams build brands that are used every day to help them make decisions, focus on what matters, and build a business on their own terms.
Branding isn’t just about pretty logos: it’s a decision-making tool.
Defining your brand isn't just how you look. It’s about putting solid foundations in place for your entire business, so you can tap into the impact you’re truly capable of and own what you stand for. All in a way that’s right for you.
Here’s how we can work together:
Unbox your brand with 1:1 brand coaching sessions
For freelancers and founders who want to create their brand themselves – but need a guide through the process.
We’ll tease out what you do, and how to talk about it, and build a plan that lets you move forward your way.
Get your Masterplan with a done-for-you brand strategy
For businesses that want to take things to the next level. We’ll create a Master Plan that clarifies exactly what this looks like for you and your team (or future team).
Let’s kick things up a notch and help you get known for what really matters to you.
Tick that job off your to-do list with a brand power hour
Pick my brain in a power hour dedicated to the part of your brand that’s been tying you in knots.
We’ll pinpoint what you need to do and map out the steps to get you there – and have a check in to keep you accountable.
Say hello to your Head of Brand. Your brand wing-woman. And your brand’s best pal.
With a background in branding both in-house and agency-side, there’s two things I’ve always loved: figuring out how things work. And people. When you put the two together you get a brand that works for the people in the business (that’s you) and the customers it’s here to serve.
I’ve worked with heaps of founders and freelancers since I set up Honest Folk in 2018. Working closely with so many different brands has shown me that there really is no ‘right’ way of doing business. You just need to find what’s right for you.
I’m the person who’ll be your eyes and ears when it comes to how the world sees, understands, and experiences your business.
As your Outsourced Head of Brand, the areas we can tackle together are:
-
We’ll define your brand’s market position, get to know your customers and look at how that all fits into your product or service proposition.
Then we’ll create your blueprint: your plan for how to carve out - and maintain - that space.
-
You won’t have slick visuals that don’t support your message.
We’ll craft a voice that reflects your personality, and visuals that support your message and speak to the right people. And I can help you make sure that every touchpoint looks and sounds like the same company.
-
The great thing about getting clear on who your audience is and what you want to be known for is that it shows you the right marketing channels for your business.
We’ll get clear on where to focus your efforts to grow your market share with your goals in mind.
-
Whether it’s a yearly brand review, or something a bit more regular, I’ll be your brand guardian to make sure it stays distinctive, maintains consistency and reflects your positioning. Your brand exists to build trust – I can help you protect your reputation and integrity.
What does it look like when you start doing things your way?
-
From designer for hire to clear, confident business owner
Leanne’s Co
-
Leading the charge for change. A blueprint for a new business.
Jo, Diversity in Recruitment
-
Freelancer? Nah. Now she’s a one-woman creative studio.
Taaryn Brench