Bring rock-solid foundations to your next era
Step into the next phase of your business with a 1:1 coaching sprint that brings your brand back in line with the world today. And more importantly, what you want.
You’re known for what you do, and have a really strong brand. But lately…
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You’ve found talking about what you do tricky, when it used to feel so natural
There’s a bit of a disconnect between what you’re enjoying and what you’re promoting
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Or you feel like your business has shifted slightly since you first built your brand
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You or the world has changed. It’s time your brand changed with it
You’re heading into a new era, but when you’re deep in this transition phase it can feel unsettling and have you second guessing everything you’re doing. Until now.
Taking your next step just got easier. Reset your brand in this short sprint, and have me as your wing-woman to help you get it working for you again.
Let’s kick things up a notch or two
You’ve been around a while, so by now, you know exactly what you bring to the table. It’s time you actually talked about it.
Know what matters and communicate it
Work out what matters to you and why. We’ll tease out what you do, and what it’s all for, and build a plan that lets you move forward your way.
Pull in the right people and open the right doors
Carve out your space in your industry and attract the work and opportunities that are right for you.
Meet Sophie, Founder of Freelancer Magazine
“I found much more direction in an hour with Fliss than I did from three weeks of bouncing ideas off Claude (who knew?!)”
“If you’re going through any sort of transition with your brand, a session with Fliss was an absolute must. She's so easy to work with, seriously knows her stuff, and will gently but firmly guide you toward clarity. After one session I had our new brand values pretty much nailed.”
Own what you stand for
This 1:1 sprint gives you the time and headspace to reconnect with what's right in your brand, what you need to let go of, and move forward your way.
We'll get together to reset your brand over two 90 minute sessions and create an action plan of the things you need to tweak to get going again.
Here’s how it works:
1️⃣ The big picture
In your first 90 minute session, we'll start by getting clear on what's changed, what you want from your business now, and which customers and opportunities you want to attract going forward.
We'll define what you want to be known for and the value and experience you bring to the table.
2️⃣ The plan of action
In our second session we'll take all of that and figure out the steps you need to take to get you to where you want to be, including any quick wins. Because resetting is often quicker and easier than it feels right now.
Then, we'll create an action plan for making these steps and prioritise what you want to achieve.
3️⃣ The check-ins
You’re a busy business owner. So this sprint also includes two, 60 minute brand check-ins to support you in doing this work.
We can also start looking at how you can use the work we do together to really make the most of this next era of your business.
As with all of my coaching sessions, I'll give you relevant homework/ tasks to do off the back of our work together.
The first two sessions can also be done in a half day.
Meet Brenda, Business Mentor
“The questions and challenges that Fliss asks really make you think. ”
“She helped me to update and reposition my brand following a change in focus. We focused on putting my customer at the heart of my brand and helped me to understand my WHY - which is so important.
She helps you to understand what your brand values are - what do you want to be known for. What you are and equally what you’re not!
As well as being THE branding genius, bringing real clarity to my business, which has translated into more targeted and efficient marketing, she is also an amazing supportive woman.”
What a reset will help you do
These coaching sessions give you the time, headspace and clarity to reconnect your ambitions with your brand. We’ll reset your strategy so you can reach the business goals that are right for you going forward.
When we’re done, you’ll:
Know exactly what needs to change and where to put your focus without having a huge to-do list
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Talk confidently about what you do again so the customers you want to attract see your value
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Pitch yourself to attract the opportunities that will take your business where you want it to go
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Start enjoying your business again
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The details (ie: what you get)
£900 paid in full, or 2 monthly installments of £450
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We’ll reset your brand, across a week or in one half day, reconnecting with your vision, values and target audience - and create a realistic action plan to get you there ASAP.
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After our two sessions you’ll go away and make some tweaks to your brand. That’s why this includes two 60 minute Brand Huddles to support you in doing this work over the following months.
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Planning templates, worksheets, and my Blueprint brand strategy template to help you take what we decide and make your evolved brand real.
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Designed to give you head space to think about your business every few months, gentle accountability, and make a realistic plan for the season ahead.
Let’s reset your brand
Book a virtual brew and we’ll have a chat about where you’re currently at, where you want to be, and how resetting your brand with me can help you do that.
You’re ready for a reset if…
You’ve got an established brand that has served you well for a few years
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You’ve been doing great work, attracting great clients and opportunities, and you’re ready to go for even bigger and better ones
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But the work you do has evolved (or you want it to) and how you talk about it hasn’t
You feel like you’ve lost your way and want to get back to feeling confident about your business again
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And the world has changed so you know that how you work or who you work with needs to change too
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Its not for you if…
You’ve never done any work on your brand before (check out Unbox your Brand instead)
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What does working together look like?
I’m Fliss, your brand wing-woman
I believe that building the brand you want, waking up every day to do the kind of work you love, and earning good money doing, it should be fun. And, that with the right plan in place, you’ll always know what your next move is.
I’ve worked with heaps of founders and freelancers since I set up Honest Folk in 2018. And before that I spent years both in-house and agency-side. Working closely with so many different brands made me realise there really is no “right” way of doing business. You just need to find what’s right for you. And that’s what I do here; combine gentle accountability with my brand knowledge to help you connect the dots of what you do into something that feels 100% yours, and turns the value your customers experience into a brand everyone can see.
Got a few questions? Maybe I can help…
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Unbox Your Brand is my 1:1 strategic brand coaching service for established business owners. Over six 90-minute sessions, we pull everything out of your head, untangle your ideas, and turn them into a clear narrative. Think of me as your outsourced Head of Brand - here to help you keep things authentic to who you are while making sure your business makes complete commercial sense.
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This is for founders and freelancers who have built a solid business, but feel their current brand no longer reflects their level of expertise. It’s ideal if you do too many things to sum up in a single sentence, struggle to explain what you do without rambling, or need to realign your brand so you can scale up, get investment, or prepare for an eventual exit.
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Unbox Your Brand isn't for people who are still trying to figure out what their business idea actually is. I do work with ambitious startups, but you need to know what you’re offering and have an idea of who you’re serving. Our focus is on articulating your strategy, positioning, and messaging - not building your business model from scratch or designing your logo.
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You’ll walk away with your complete brand strategy document. You won’t have endless brand documents scattered across Google Drive. This single, go-to guide holds your voice, messaging, audience profiles, and service structure so you can stay focused, write website copy easily, and grow with total clarity.
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The total investment for the six-session package is £1,650 when paid in full, or 3 monthly payments of £550. That includes your six 90-minute sessions, access to me via email or DM between calls for check-ins, practical worksheets, and your finished Brand Blueprint document.
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They are best spaced every two weeks over three months. It keeps up momentum while giving you plenty of time to do your homework and let ideas settle. If you want to move faster, we can do them weekly over six weeks, or space them out monthly if you prefer a gentler pace.
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A graphic designer focuses on how your business looks, while a brand strategist focuses on what you say, who you’re talking to, and how you position your value. If you’re struggling with website copy, feel like you’re rambling on sales calls, or keep changing your offers, you need brand strategy first. Working on your strategy gives you the exact blueprint and creative brief to make sure any visual design work actually drives business growth.
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Your business strategy defines what you sell, your financial targets, and your operational model. Your brand strategy translates that into how the outside world sees you - defining your positioning, target audience, core messaging, and customer experience. Brand strategy makes your business strategy commercially viable by making sure the right people understand your value and want to buy from you.
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No, these are strategic coaching sessions focused on your messaging, positioning, and narrative. However, our work together gives you the exact blueprint and creative brief you need to hand directly to a designer or developer so your visual identity matches your business strategy perfectly.
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You don't need to spend hours preparing or pulling together polished presentations. All you need is an open mind, a clear business proposition, and a willingness to get your ideas out of your head. Before our first session, I’ll give you some homework to get the ideas flowing and get you thinking about your business, so we can dive straight into your brand strategy from day one.