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Honest Folk
Work with me
The foundations – 1:1 brand coaching
Monthly – 1:1 brand coaching
Fractional brand services
Client stories
About
Journal
Book a virtual brew
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The foundations – 1:1 brand coaching
Monthly – 1:1 brand coaching
Fractional brand services
Client stories
About
Journal
Book a virtual brew

Inside Honest Brands

client stories
articles
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How a strategic brand refresh helped Celtic Routes triple their sales
Client stories Fliss Lee 02/06/2025 Client stories Fliss Lee 02/06/2025

How a strategic brand refresh helped Celtic Routes triple their sales

Discover how brand strategy and a focused rebrand helped Celtic Routes – a self-drive tourism company – triple their sales in just one year

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How Ickle Bubba used brand strategy to fuel growth and global expansion
Client stories Fliss Lee 11/04/2025 Client stories Fliss Lee 11/04/2025

How Ickle Bubba used brand strategy to fuel growth and global expansion

Discover how brand strategy helped Ickle Bubba double sales, build brand consistency and create a strong identity for global growth. A rebrand case study.

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Wintering in my business: what taking a pause taught me about working ON my business
Article Fliss Lee 17/03/2025 Article Fliss Lee 17/03/2025

Wintering in my business: what taking a pause taught me about working ON my business

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Eve: My experience of Your Brand Blueprint
Client stories Fliss Lee 02/09/2024 Client stories Fliss Lee 02/09/2024

Eve: My experience of Your Brand Blueprint

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Gina: Hoot copy
Client stories Fliss Lee 27/08/2024 Client stories Fliss Lee 27/08/2024

Gina: Hoot copy

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How my Brand Blueprint has helped me to grow Honest Folk in a way that’s right for me
Article Fliss Lee 01/08/2024 Article Fliss Lee 01/08/2024

How my Brand Blueprint has helped me to grow Honest Folk in a way that’s right for me

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David: Household Goods and Vintage Supplies
Client stories Fliss Lee 28/07/2024 Client stories Fliss Lee 28/07/2024

David: Household Goods and Vintage Supplies

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Optimo: a brand to reflect the future direction of a growing BCorp
Client stories Fliss Lee 08/05/2024 Client stories Fliss Lee 08/05/2024

Optimo: a brand to reflect the future direction of a growing BCorp

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How to get your “mojo” back in your business when you’re struggling to motivate yourself
Article Fliss Lee 12/04/2024 Article Fliss Lee 12/04/2024

How to get your “mojo” back in your business when you’re struggling to motivate yourself

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8 things I  recommend to anybody starting as a small business owner
Fliss Lee 23/01/2024 Fliss Lee 23/01/2024

8 things I recommend to anybody starting as a small business owner

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How I’ve planned for a slower, more reflective year
Article Fliss Lee 04/01/2024 Article Fliss Lee 04/01/2024

How I’ve planned for a slower, more reflective year

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Writing a brief for a designer or copywriter
Article Fliss Lee 07/11/2023 Article Fliss Lee 07/11/2023

Writing a brief for a designer or copywriter

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Suzy’s experience of a one-to-one brand coaching session
Article Fliss Lee 16/08/2023 Article Fliss Lee 16/08/2023

Suzy’s experience of a one-to-one brand coaching session

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Teach me how to attract my ideal customer
Podcast Fliss Lee 17/07/2023 Podcast Fliss Lee 17/07/2023

Teach me how to attract my ideal customer

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Taaryn: Multidisciplinary Visual Artist
Client stories Fliss Lee 06/07/2023 Client stories Fliss Lee 06/07/2023

Taaryn: Multidisciplinary Visual Artist

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6 tips for identifying your brand’s niche
Article Fliss Lee 02/05/2023 Article Fliss Lee 02/05/2023

6 tips for identifying your brand’s niche

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The ins and outs of finding a niche for your brand
Article Fliss Lee 11/04/2023 Article Fliss Lee 11/04/2023

The ins and outs of finding a niche for your brand

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Leanne’s Co: your Design Partner
Client stories Fliss Lee 23/03/2023 Client stories Fliss Lee 23/03/2023

Leanne’s Co: your Design Partner

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How to use your brand to  grow and stand out in times of uncertainty
Article Fliss Lee 13/03/2023 Article Fliss Lee 13/03/2023

How to use your brand to grow and stand out in times of uncertainty

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Jo Major: Diversity in Recruitment
Client stories Fliss Lee 26/01/2023 Client stories Fliss Lee 26/01/2023

Jo Major: Diversity in Recruitment

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Older Posts

Keep up to date with what I’m up to on Instagram

It's the first day of spring 🌸🌞

In my Spring Reset workshop next Monday (24th March), I’ll walk you through how to go from feeling confused and ad-hoc about, to coherent and focused when working ON your business.

We’ll look at which b
Last month I said I’d do a last minute ‘talk’ to help a friend out. I created a workshop in a day because I was embracing ‘messy action’ and it turned out to be one of the best workshops I’ve ever done.

That&rsquo
It's easy to feel pressured to set goals and start the year 'as you mean to go on'. I'm calling BS on that attitude.

Winter's one of the hardest times to get motivated. Days are darker and our melatonin levels are higher - which is why you might hav
If you've felt a bit stuck in January and February, and have had a sudden burst of energy over the last couple of weeks, don’t be down on yourself – it's an actual thing. We’ve got more melatonin in winter because the days are darke

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