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Honest Folk
1:1 brand coaching
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Honest Folk
1:1 brand coaching
Client stories
About
Journal
Book a virtual brew
1:1 brand coaching
Client stories
About
Journal
Book a virtual brew

Inside Honest Brands

client stories
articles
podcasts
everything
How a strategic brand refresh helped Celtic Routes triple their sales
Client stories Fliss Lee 02/06/2025 Client stories Fliss Lee 02/06/2025

How a strategic brand refresh helped Celtic Routes triple their sales

Discover how brand strategy and a focused rebrand helped Celtic Routes – a self-drive tourism company – triple their sales in just one year

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How Ickle Bubba used brand strategy to fuel growth and global expansion
Client stories Fliss Lee 11/04/2025 Client stories Fliss Lee 11/04/2025

How Ickle Bubba used brand strategy to fuel growth and global expansion

Discover how brand strategy helped Ickle Bubba double sales, build brand consistency and create a strong identity for global growth. A rebrand case study.

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Wintering in my business: what taking a pause taught me about working ON my business
Article Fliss Lee 17/03/2025 Article Fliss Lee 17/03/2025

Wintering in my business: what taking a pause taught me about working ON my business

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Eve: My experience of Your Brand Blueprint
Client stories Fliss Lee 02/09/2024 Client stories Fliss Lee 02/09/2024

Eve: My experience of Your Brand Blueprint

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Gina: Hoot copy
Client stories Fliss Lee 27/08/2024 Client stories Fliss Lee 27/08/2024

Gina: Hoot copy

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How my Brand Blueprint has helped me to grow Honest Folk in a way that’s right for me
Article Fliss Lee 01/08/2024 Article Fliss Lee 01/08/2024

How my Brand Blueprint has helped me to grow Honest Folk in a way that’s right for me

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David: Household Goods and Vintage Supplies
Client stories Fliss Lee 28/07/2024 Client stories Fliss Lee 28/07/2024

David: Household Goods and Vintage Supplies

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Optimo: a brand to reflect the future direction of a growing BCorp
Client stories Fliss Lee 08/05/2024 Client stories Fliss Lee 08/05/2024

Optimo: a brand to reflect the future direction of a growing BCorp

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How to get your “mojo” back in your business when you’re struggling to motivate yourself
Article Fliss Lee 12/04/2024 Article Fliss Lee 12/04/2024

How to get your “mojo” back in your business when you’re struggling to motivate yourself

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8 things I  recommend to anybody starting as a small business owner
Fliss Lee 23/01/2024 Fliss Lee 23/01/2024

8 things I recommend to anybody starting as a small business owner

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How I’ve planned for a slower, more reflective year
Article Fliss Lee 04/01/2024 Article Fliss Lee 04/01/2024

How I’ve planned for a slower, more reflective year

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Writing a brief for a designer or copywriter
Article Fliss Lee 07/11/2023 Article Fliss Lee 07/11/2023

Writing a brief for a designer or copywriter

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Suzy’s experience of a one-to-one brand coaching session
Article Fliss Lee 16/08/2023 Article Fliss Lee 16/08/2023

Suzy’s experience of a one-to-one brand coaching session

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Teach me how to attract my ideal customer
Podcast Fliss Lee 17/07/2023 Podcast Fliss Lee 17/07/2023

Teach me how to attract my ideal customer

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Taaryn: Multidisciplinary Visual Artist
Client stories Fliss Lee 06/07/2023 Client stories Fliss Lee 06/07/2023

Taaryn: Multidisciplinary Visual Artist

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6 tips for identifying your brand’s niche
Article Fliss Lee 02/05/2023 Article Fliss Lee 02/05/2023

6 tips for identifying your brand’s niche

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The ins and outs of finding a niche for your brand
Article Fliss Lee 11/04/2023 Article Fliss Lee 11/04/2023

The ins and outs of finding a niche for your brand

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Leanne’s Co: your Design Partner
Client stories Fliss Lee 23/03/2023 Client stories Fliss Lee 23/03/2023

Leanne’s Co: your Design Partner

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How to use your brand to  grow and stand out in times of uncertainty
Article Fliss Lee 13/03/2023 Article Fliss Lee 13/03/2023

How to use your brand to grow and stand out in times of uncertainty

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Jo Major: Diversity in Recruitment
Client stories Fliss Lee 26/01/2023 Client stories Fliss Lee 26/01/2023

Jo Major: Diversity in Recruitment

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Older Posts

Keep up to date with what I’m up to on Instagram

I love writing emails to my list. It's the place where I'm honest about working for myself. We discuss the reality of it.

It's not a place of judgement. It's a place of sharing and savouring it all.

And getting replies from you guys is the best.

?
It's the first day of spring 🌸🌞

In my Spring Reset workshop next Monday (24th March), I’ll walk you through how to go from feeling confused and ad-hoc about, to coherent and focused when working ON your business.

We’ll look at which b
Last month I said I’d do a last minute ‘talk’ to help a friend out. I created a workshop in a day because I was embracing ‘messy action’ and it turned out to be one of the best workshops I’ve ever done.

That&rsquo

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