UNBOX

your
brand. 

1:1 brand coaching for founders and freelancers. Show up clearly, stand out for the right reasons, and know how to put it into practice - without squeezing yourself into something that doesn’t fit.

Branding advice isn’t hard to come by. But how does it all fit with what you actually want from your business?

Does this sound familiar to you? 👇

You’re a founder or small business owner who’s built a solid business, but things don’t quite feel like you anymore.

You’ve evolved, your vision’s clearer, and what worked at the start isn’t quite cutting it now.

You’re not looking for a total overhaul, just a clearer, more aligned brand and business that reflects where you are now: and where you’re heading.

Pull everything out of your head, and into one clear, cohesive narrative

My 1:1 coaching sessions give you the space to get everything out of your head, and start joining the dots between your business, your brand and what you actually want from all of it.

Be in full control of positioning your brand and running your business, with the support of a brand strategist that believes in what you do (that’s me).

Don’t just know what you want. Know how you can make it happen. 

Bridge the gap between knowing what you want to do and actually making it happen.

Together, we’ll pull everything out of your head, and into one clear, cohesive narrative that shows you exactly what your next move is.

Do your thing with your people

When you truly communicate your value, that way you talk about your expertise and what you do starts to feel unignorable to the right people.

Carve out your own space in your industry, and pull in dream clients and opportunities.

Your brand, all in one place 

No more endless messaging documents scattered across your Google Drive.

Everything we work on will go in your Brand Blueprint: your brand strategy document detailing your voice, offers, audience, and message. It’ll be your go-to guide for staying focused and growing with clarity.

“Working with Fliss helps you to figure out your identity and what you are there to achieve.”

“Before launching, I really needed to figure out who I was and what I stood for - I had a decent idea, I just wasn’t sure how to articulate it. Coaching with Fliss gave me a blueprint for how I run and talk about my business.

The work we did together continues to underpin everything I do. It’s translated across my website, in my client communications and in my social media. The values I defined hold me accountable for every decision I make for my business. Fliss pushed and encouraged me to put in the work and I credit her with a lot of the success I have achieved so far.”

Jo Major – Founder of Diversity in Recruitment

Part one: You

We’ll begin by focusing on you, understanding why you do what you do and looking at what you want to achieve over the next few years. We’ll cover:

  • Your goals

  • Your story 

  • Why you’re in business

  • Your brand values

The key features 👇

Part one: You

We’ll begin by focusing on you, understanding why you do what you do and looking at what you want to achieve over the next few years. We’ll cover:

  • Your goals

  • Your story 

  • Why you’re in business

  • Your brand values

Part two: Your customers

After looking at yourself, we’ll get to know everything about the people you really want to attract. This looks like:

  • Looking at your ideal customers problems and needs

  • Defining your customer avatars

Part two: Your customers

After looking at yourself, we’ll get to know everything about the people you really want to attract. This looks like:

  • Looking at your ideal customers problems and needs

  • Defining your customer avatars

Part three: Your offer

We’ll set out how to say what you do and why, and design your services around your customers. In your offer, we look at:

  • Your vision

  • Your mission

  • Design your services and products

Part three: Your offer

We’ll set out how to say what you do and why, and design your services around your customers. In your offer, we look at:

  • Your vision

  • Your mission

  • Design your services and products

Your Brand Blueprint helps you to stay motivated to work on your brand, with regular sessions, check-ins and milestones booked in your calendar. Everything will be recorded and you’ll have access to the tasks over the next 12 months.

Here’s how we unbox your brand

In our 90-minute sessions we’ll position your brand and craft a Brand Blueprint that feels true to you and supports your business growth. We follow a brand process but the sessions are tailored to you, meaning we’ll work on what you need, however works best, when you need it.

Here’s the process:

DISCOVER

〰

〰

〰 〰

Set the scene

We’ll get everything out of your head and get to the heart of your business to understand what really matters – and give us the foundations to build your brand on. We uncover:

Your goals

Your vision and mission

DEFINE

〰

〰

〰 〰

Own your story

Defining your brand is all about you and what you stand for and figuring out how to articulate it simply and coherently. We explore:

Your story

Your values

Your unique positioning

Get cosy with your customers

We’ll get to know the customers you love to work with, understand their problems and how you solve them – and where and how to reach them. Here, we’ll define:

Your customer avatars

Find the sweet spot

This is where you and your customers come together. What we work on here looks different for every business. Some of the things we might do are:

Design your service ecosystem

Messaging development

DO

〰

〰

〰 〰

Bring it to life

We’ll create a plan of action that works for you. That might be around launching a new service, it might be creating your brand identity, or it might be promoting your business in a way that’s true to you.

You can have further coaching sessions to have me support you and be by your side as you use your new brand

“Fliss helped me clear all the confusion away, and structure my business and services in a way that's going to be hugely helpful moving forward.”

I'd been working on a second business and trying to get my branding right was a nightmare. I didn't know how to show what I did without sounding boring, stuffy or in short snappy sentences. That's when I was recommended to have a chat with Fliss. She’s so incredibly knowledgable, friendly, and just a cool chick. I would HIGHLY recommend her if you're feeling a tad stuck!

Katie Maycock – Founder of GYST Wellbeing

The details
(ie: what you get)

This is a collaborative process. I'll guide and support you, but you'll need to show up, reflect, and put in the work to get the most out of it.

  • Fortnightly calls where we dig into your business, your goals, and how you want things to feel and function

  • You’ll have access to me via email or DM (through my community platform) for check-ins, reflections, and anything that comes up along the way

  • Planning templates, worksheets, and my Blueprint strategy template to help you take what we talk about and put it into action

  • You’ll get prompts and tasks to work through between sessions and we’ll review, reflect, and tweak together

  • Want to keep going? You’ll be able to book additional sessions to support you while you bring your brand to life

Let’s unbox your brand

Your investment:
Six focused 1:1 brand coaching sessions

Pay in full £1,650

or 3 payments of £550

Hey, I’m Fliss

The name “Honest Folk” came about because that’s who I want to work with: honest folk doing good work. It’s my job to guide and support you in defining – or redefining – your brand, and all of the stickiness and excitement that comes with it. 

After we’ve finished working together, there’s only going to be one person more excited for your next era than you – and that’s me!

With years of experience in-house, agencyside and working with founders and freelancers at Honest Folk, I combine coaching and strategy so together, we can tease out what you do, your impact, and who your work is for.

Got a few questions?
Maybe I can help…

    • You may be struggling with how to package your expertise into something digestible

    • You might feel like you don’t fit into a ‘traditional’ business box

    • You do too many things to sum up in a single sentence

    • You feel like defining yourself too narrowly will limit you

    • You’re constantly reinventing yourself, but are struggling to make your messaging consistent

    • Your brand doesn’t reflect your level of expertise

    • Finding the time to focus on big thinking about their business is difficult

    • You don’t want a cookie-cutter elevator pitch that feels inauthentic

    • You need help finding the through-line in your work

  • The sessions are best spaced every 2 weeks. It keeps up the momentum while giving you the time to do your homework!

    We can also do the sessions in a more intense way every week, over the course of one and a half months.

  • You need a really clear picture of your business strategy and offer: what your future plans are. The sessions are designed to bring clarity and focus to how you communicate what you do.

  • No, these are strategic coaching sessions. We can work through what your visuals may look like relating to your brand personality – and part of our work together may involved creating a brief for a designer.

  • We can space your sessions out every month over the course of six months if you want more gentle support. This is best suited to people who are already working with their brand and want more structure and regular guidance to explore new ways to do things.

    If you’re looking to define your brand positioning, three months is better because it keeps up the momentum – and gets you there quicker.

  • Book a 30 minute virtual brew and I’ll help you to get your questions answered.