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Do your thing is the podcast helping you build a business that actually works for you – with real talk, helpful habits, and stories from folk doing it their way.

Hosted by brand coach and Founder of Honest Folk Fliss Lee, Do your thing is for founders and freelancers who started their business to feel free – but somewhere along the way, got a bit stuck in the “shoulds.”

In each episode, Fliss explores what it really takes to build a business that fits around who you are, how you work, and what you want out of life. She’s learning in real time — after hitting burnout and rebuilding her business from the inside out. And she’s chatting to brilliant humans who’ve done the same.

You’ll hear honest conversations about the messy middle, the mindset shifts, and the small-but-mighty changes that help you feel clearer, more confident, and more you in the way you work.

If you’re done with doing things by the book, and ready to figure out how to do business your way — you’re in the right place.

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Hey, I’m Fliss

The name “Honest Folk” sort of happened by accident. One day I just said: “I want to help honest folk doing good work”. It just slipped out. But as soon as I said it, I realised there was no better way to describe why I do what I do, or who I do it for. It’s my job to be there right alongside you, helping you kickstart the process of working on your brand (because it’s never truly finished).

The end result? A message and a position you feel comfortable owning as a brand. We’ll carve out a space that you love to show up in, and where your dream customers can’t help but want to hang out too.