Your brand, built your way. For a business and a life that’s packed with oomph

Connect your brand goals with your life goals, and bring rock-solid foundations to the next era of your business 

Forget the ‘shoulds’ and ‘have to’s: it’s time to do business your way

Loving what you do shouldn’t have to wait for “one day”. There’s a way of doing what you love, in a way that you love doing it. And I believe the process of getting there should be as enjoyable as the outcome.

There really is no rule book when it comes to running your own business. So let’s get clear on what you actually want, and make it easier than ever to talk about what you do to the right people. 

Here’s how we can work on your brand together

Pull together the threads your brand

Let’s tease out what you do, and what it’s all for, and build a plan that lets you move forward your way with 1:1 brand coaching.

that sounds interesting...

FREE WORKSHOP

Get ready for 2026 with a Brand Review

Join a group of creative business folk for a free workshop where we'll review 2024 before planning your focus for the year ahead.

join the workshop

Get bite-sized Brand Bingo for free

A free download with 25 small things you can do to work on your brand over the next 25 days.

download it here

Listen to the podcast for small business owners trying to build a business that actually works for them 

Listen on your podcast player of choice

I’m Fliss, your brand wing-woman 

I work with businesses to show them that there’s a different way of building a brand. A way that feels fun, sustainable, and led by what they actually want out of business (and life). 

I’ve worked with heaps of founders and freelancers since I set up Honest Folk in 2018. And before that I spent years working both in-house and agency-side. Working closely with so many different business models made me realise, there really is no “right” way of doing business. You just need to find what’s right for you. And that’s what I do at Honest Folk; combine gentle accountability with my brand experience to help you join the dots of what you do into something that feels 100% yours. 

If you want to do your thing and grow a business that lets you live life with oomph, then you’re in the right place. 

Meet your brand wing-woman

What does it look like when you start doing things your way? 

  • From designer for hire to clear, confident business owner

    Leanne’s Co

  • Leading the charge for change. A blueprint for a new business.

    Jo, Diversity in Recruitment

  • Freelancer? Nah. Now she’s a one-woman creative studio.

    Taaryn Brench