join now

✷

join now ✷

It’s time to find clarity and attract the customers you really want to work with.

Choose your option…

GROUP ACCESS

£70 per month

£840 in full

✷

12 months access

All group coaching sessions

Quarterly goal planning

‘Co-working’ sessions

Access to the Heartbeat community

Tools and resources to help you develop your Blueprint

In-app coaching via DM & voice note

GROUP + 1:1 ACCESS

£100 per month

£1200 in full

✷

12 months access

All group coaching sessions plus 3 x 90 minute 1:1 coaching sessions worth £600

Quarterly goal planning

‘Co-working’ sessions

Access to the Heartbeat community

Tools and resources to help you develop your Blueprint

In-app coaching via DM & voice note

Here’s what we’re going to cover 👇

Part one
You

We’ll begin by focusing on you, understanding why you do what you do and looking at what you want to achieve over the next few years. We’ll cover:

  • Your goals

  • Your story 

  • Why you’re in business

  • Your brand values

Part two
Your customers

After looking at yourself, we’ll get to know everything about the people you really want to attract. This looks like:

  • Looking at your ideal customers problems and needs

  • Defining your customer avatars

Part three
Your offer

We’ll set out how to say what you do and why, and design your services around your customers. In your offer, we look at:

  • Your vision

  • Your mission

  • Design your services and products

Part four
Your style

Define your brand’s personality to make sure everything looks, sounds and feels the same. In the module we’ll look at:

  • What your brand’s personality is

  • Your voice 

  • Start thinking about your visuals

Part five
Your marketing

With the foundations in place, we’ll look at how to use your Blueprint to promote your brand. This covers:

  • Competitor analysis

  • Setting out your messaging themes

  • Your marketing channels

Part six
Your experience

With all the pieces of the puzzle in place, we’ll set out processes that give a great customer experience and make your life easier.

  • Your customer’s journey with you

  • Processes

  • Systems and tech that can help you

Got some questions?

  • This is probably the most important question. I’ve worked with people who are early on in their business, right through to those who have run theirs for 10 years. Working on your brand isn’t about how long you’ve been in business. If you feel any of these, then it might be the right time for you to join the Blueprint:

    • You’re feeling lost about how to move forward

    • You know you want to grow / change / evolve but aren’t sure how to do it or are feeling overwhelmed by it

    • You have a successful business with customers you love working with but want to feel like you have a plan to get more of them, rather than leaving it to chance

    • You’re lacking structure and the knowledge of how to promote your business

    • You’re working long hours and want your business to suit your lifestyle and not overtake it

  • We’ve got a coaching session every other week for 3 months, and a co-working call on alternate weeks for you to do some work and ask any questions you’ve got. There’ll be homework throughout the course and I reckon you’ll need about 2-3 hours each week to work through the tasks. We’ve also got quarterly planning sessions in the community which will help you to prioritise what you need to work on for the months ahead.

    You’ll have 12 months access to the group and the tasks, so if you need to revisit anything there is plenty of time to do so.You’ll have 12 months access to the group and the tasks, so if you need to revisit anything there is plenty of time to do so.

  • You get access to everything within the program for 12 months, so you can keep up with the rest of the group’s progress, and join all the planning and co-working sessions for the next 12 months. You’ve also got me right there to DM if you need anything.

  • Your Brand Blueprint is for you if…

    • You’re ready to spend some dedicated time working on your business

    • You want to build your brand and business around the lifestyle you want

    • You feel like you want to get to the next level of your business, whatever that means to you

    • You’re ready to find your direction and work out a clear plan to get there

    • You’re a service based business, sell digital products or want to do either of these two things

    • Talking about what you do has always felt like a struggle but you’re ready to change that in 2025.

  • The main focus of the program is to get you clear on your positioning, messaging, your audience, and how you communicate with them. We’ll begin to think about your visuals at the end. If you decide that your visuals need reworking, this may be the next step for you after this program, but if it’s just your visuals you’re looking to work on, this isn’t the group for you.

  • One of the things I absolutely love to do is to break things down into bite-sized pieces and make it easy to digest. You don’t need ANY previous brand ‘stuff’ to join the group. I’ll guide you in crafting it.

    I’m here to guide you ...even if you’ve never worked on your brand before. And remember, it’s not just me: you’ll have the other members of the group to cheer you along your way.

    If you feel like you need something a little more intense, maybe we could have a chat about working together 1:1.

  • Send me an email or book a virtual brew with me and we can chat about it!