Branding stories, thoughts, and advice

Fliss Lee 03/04/2023 Fliss Lee 03/04/2023

How Ickle Bubba used brand strategy to fuel growth and global expansion

Discover how brand strategy helped Ickle Bubba double sales, build brand consistency and create a strong identity for global growth. A rebrand case study.

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Leanne’s Co: your Design Partner

Fliss Lee 23/03/2023 Fliss Lee 23/03/2023

Leanne’s Co: your Design Partner

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Fliss Lee 13/03/2023 Fliss Lee 13/03/2023

How to use your brand to grow and stand out in times of uncertainty

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Jo Major: Diversity in Recruitment

Fliss Lee 26/01/2023 Fliss Lee 26/01/2023

Jo Major: Diversity in Recruitment

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Fliss Lee 28/11/2022 Fliss Lee 28/11/2022

How I use my brand to plan my year: a yearly Brand Plan

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Fliss Lee 07/11/2022 Fliss Lee 07/11/2022

Why a yearly review is important for your brand

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Fliss Lee 11/10/2022 Fliss Lee 11/10/2022

5 ways your brand strategy keeps you focused

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Fliss Lee 27/09/2022 Fliss Lee 27/09/2022

When to use a brand strategist, copywriter, designer and marketer and, in what order?

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Fliss Lee 01/09/2022 Fliss Lee 01/09/2022

Why it was time for a refresh of the Honest Folk brand

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Fliss Lee 22/08/2022 Fliss Lee 22/08/2022

A brand refresh or a rebrand?

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Fliss Lee 08/08/2022 Fliss Lee 08/08/2022

What is brand coaching?

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Fliss Lee 05/08/2022 Fliss Lee 05/08/2022

Optimo: a brand to reflect the future direction of a growing BCorp

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Fliss Lee 25/07/2022 Fliss Lee 25/07/2022

How your brand can bring clarity to your services

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Fliss Lee 11/07/2022 Fliss Lee 11/07/2022

Why you should review your business strategy before doing a brand strategy

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Why you shouldn’t have generic values

Fliss Lee 28/02/2022 Fliss Lee 28/02/2022

Why you shouldn’t have generic values

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Fliss Lee 15/02/2022 Fliss Lee 15/02/2022

What is brand voice and brand message?

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Fliss Lee 22/10/2021 Fliss Lee 22/10/2021

Beating the jargon: what’s what in the world of brand

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Fliss Lee 04/10/2021 Fliss Lee 04/10/2021

Why personality is your brand’s best asset

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Fliss Lee 06/09/2021 Fliss Lee 06/09/2021

Why do I need a brand strategy?

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Fliss Lee 07/07/2021 Fliss Lee 07/07/2021

What is the function of a brand?

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