The Blueprint to find your focus and grow on your terms
This is the place to find clarity and attract the customers you really want to work with. Your Brand Blueprint is the group coaching programme that helps you turn what's in your head into a brand you can’t wait to shout about.
The doors to the Blueprint are closed. Join the waitlist to be first to hear when they reopen.
doors closed
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doors closed ✷
Turn what's in your head into a brand you’re excited to shout about
Knowing how to bring your ideas to life can be one of the bigger challenges of self-employment.
Reach the next level of your business in the way that’s right for you, with support from me (your brand coach), to work your way through defining your brand essentials, and bringing concrete foundations to your creative ideas.
You’re in the right place if you want to…
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Be clear and confident about what you do
Know exactly how to say what you do, and design an offering that connects what you do with what your dream customers want
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Attract the perfect customer, time after time
Refine your message and leave with all the essentials you'll need to easily communicate the value of what you do to the right people
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Have more eyes on your business
You’re not alone in this. Bounce ideas around with the support of a group of like-minded business folk who are on this trip with you
Gina’s story
The Blueprint has completely changed how I think about my business. I realised I needed to do a complete rebrand and I can now clearly see where I want to be in 3, 5, 10 years time. I didn't have that kind of clarity before.
Not only can I see it, but I'm really, really excited about getting there.
The Blueprint made it feel so manageable and easy to tackle and work through. Not only was it clearly structured, but I also got access to a community of other people who were going through exactly the same thing as me. I could check in with everyone and access that support and advice. I could ask them what they thought about things.
When you join Your Brand Blueprint you’ll get…
Know-how👇
3 months of group coaching calls every fortnight
Co-working sessions to get your Blueprint work done
Advice and feedback from me as you craft your brand
The option to add in 3 x 1:1 sessions with me that can be used at any time over the 12 months.
Tools👇
Tasks broken down into 6 different modules that’ll help you define your brand
My templates and guides to help you craft your Blueprint and design your offering
Quarterly planning sessions
Free access to the end of year Brand Review session
Support👇
Support whenever you need it in our Heartbeat community from Me and your fellow Blueprinters, including coaching via dm and voice note
In-app feedback from me between sessions whenever you need it
Your Brand Blueprint is for you if…
you’re ready to spend some dedicated time working on your business
you want to be clear about what you do and confident to put yourself out there
you want to reach the customers that really light you up
you want to build your brand and business around you
you want to get to the next stage of your business in a way that’s right for you
you want a clear plan to focus you, and put you in the direction you want to go in
David’s story
What I took from the Blueprint was that you can bring together parts of your business or you can combine all the elements of your business in a really obvious umbrella.
That was something I'd struggled with a lot. I felt like we were giving out mixed messages and I felt like everything was a little bit muddled, and the course helped me embrace all of that and see how it was all connected, to bring it back to values and the things that we'd set out at the start.
The key features 👇
YOUR BRAND BLUEPRINT
Part one: You
We’ll begin by focusing on you, understanding why you do what you do and looking at what you want to achieve over the next few years. We’ll cover:
Your goals
Your story
Why you’re in business
Your brand values
Part two: Your customers
After looking at yourself, we’ll get to know everything about the people you really want to attract. This looks like:
Looking at your ideal customers problems and needs
Defining your customer avatars
Part three: Your offer
We’ll set out how to say what you do and why, and design your services around your customers. In your offer, we look at:
Your vision
Your mission
Design your services and products
Part four: Your style
Define your brand’s personality to make sure everything looks, sounds and feels the same. In the module we’ll look at:
What your brand’s personality is
Your voice
Start thinking about your visuals
Part five: Your marketing
With the foundations in place, we’ll look at how to use your Blueprint to promote your brand. This covers:
Competitor analysis
Setting out your messaging themes
Your marketing channels
Part six: Your experience
With all the pieces of the puzzle in place, we’ll set out processes that give a great customer experience and make your life easier.
Your customer’s journey with you
Processes
Systems and tech that can help you
Your Brand Blueprint helps you to stay motivated to work on your brand, with regular sessions, check-ins and milestones booked in your calendar. Everything will be recorded and you’ll have access to the tasks over the next 12 months.
only 2 places left for September
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only 2 places left for September ✷
It’s time to find clarity and attract the customers you really want to work with.
Choose your option…
GROUP ACCESS
£70 per month
£840 in full
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12 months access
All group coaching sessions
Quarterly goal planning
‘Co-working’ sessions
Access to the Heartbeat community
Tools and resources to help you develop your Blueprint
In-app coaching via DM & voice note
GROUP + 1:1 ACCESS
£100 per month
£1200 in full
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12 months access
All group coaching sessions plus 3 x 90 minute 1:1 coaching sessions worth £600
Quarterly goal planning
‘Co-working’ sessions
Access to the Heartbeat community
Tools and resources to help you develop your Blueprint
In-app coaching via DM & voice note
Got some questions?
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This is probably the most important question. I’ve worked with people who are early on in their business, right through to those who have run theirs for 10 years. Working on your brand isn’t about how long you’ve been in business. If you feel any of these, then it might be the right time for you to join the Blueprint:
You’re feeling lost about how to move forward
You know you want to grow / change / evolve but aren’t sure how to do it or are feeling overwhelmed by it
You have a successful business with customers you love working with but want to feel like you have a plan to get more of them, rather than leaving it to chance
You’re lacking structure and the knowledge of how to promote your business
You’re working long hours and want your business to suit your lifestyle and not overtake it
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We’ve got a coaching session every other week for 3 months, and a co-working call on alternate weeks for you to do some work and ask any questions you’ve got. There’ll be homework throughout the course and I reckon you’ll need about 2-3 hours each week to work through the tasks. We’ve also got quarterly planning sessions in the community which will help you to prioritise what you need to work on for the months ahead.
You’ll have 12 months access to the group and the tasks, so if you need to revisit anything there is plenty of time to do so.You’ll have 12 months access to the group and the tasks, so if you need to revisit anything there is plenty of time to do so.
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You get access to everything within the program for 12 months, so you can keep up with the rest of the group’s progress, and join all the planning and co-working sessions for the next 12 months. You’ve also got me right there to DM if you need anything.
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Your Brand Blueprint is for you if…
You’re ready to spend some dedicated time working on your business
You want to build your brand and business around the lifestyle you want
You feel like you want to get to the next level of your business, whatever that means to you
You’re ready to find your direction and work out a clear plan to get there
You’re a service based business, sell digital products or want to do either of these two things
Talking about what you do has always felt like a struggle but you’re ready to change that in 2025.
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The main focus of the program is to get you clear on your positioning, messaging, your audience, and how you communicate with them. We’ll begin to think about your visuals at the end. If you decide that your visuals need reworking, this may be the next step for you after this program, but if it’s just your visuals you’re looking to work on, this isn’t the group for you.
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One of the things I absolutely love to do is to break things down into bite-sized pieces and make it easy to digest. You don’t need ANY previous brand ‘stuff’ to join the group. I’ll guide you in crafting it.
I’m here to guide you ...even if you’ve never worked on your brand before. And remember, it’s not just me: you’ll have the other members of the group to cheer you along your way.
If you feel like you need something a little more intense, maybe we could have a chat about working together 1:1.
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Send me an email or book a virtual brew with me and we can chat about it!
I’m a big believer that brands have to work for customers and the people in a business
After working for some large global brands, I know that they spend a lot of time and money crafting their purpose, values, and messaging in order to attract raving fans. It’s the stuff that small businesses naturally have. So, it’s my goal to give you the brand tools that the big boys use every day.
There's nothing more important than doing business YOUR way. It feels amazing when you can craft your brand around your ambitions, and grow it in the way that's right for you.
I love helping the creative humans behind small businesses to discover success on their terms, in a way that’s as simple and straightforward as possible.
MEET FLISS
