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We all want brilliant ideas on demand — but our brains don’t actually work like that. How to Think More Effectively by The School of Life reminded me that creativity doesn’t come from forcing it. It comes from short bursts of focus, letting ideas simmer, and giving yourself the space to switch off. Here’s how you can use these lessons to boost your creativity and your business.
Discover how brand strategy and a focused rebrand helped Celtic Routes – a self-drive tourism company – triple their sales in just one year